October 13, 2020 3:02 pm
Published by sperling
Outside of getting your business’s message out into the digital world, social media is a fantastic place to interact with potential or current clients and customers in real-time. Engaging with comments, direct messages, and likes shows your customers that there are real people behind the computer screen, especially when it comes to local businesses. Here are Sperling Interactive’s top 10...
October 1, 2020 4:34 pm
Published by sperling
Go Directly to SEO Jail. Do Not Pass Go. Do Not Collect $200. Simple and easy – terms not usually heard when discussing search engine optimization (SEO). And if you do hear these words used by someone trying to “sell you” SEO services, you’ll want to double-check to see if they’re actually trying to sell you black hat SEO techniques....
August 24, 2020 10:03 am
Published by sperling
If you’ve ever wanted to know how to easily set up a mailing list, create a newsletter, or send an automated email to your subscribers or clients, then today’s post has a solution for you! At Sperling Interactive, we use an email marketing platform called Mailchimp. Mailchimp is a software which gives you the ability to create and manage mailing...
August 13, 2020 11:06 am
Published by sperling
Infographics have exploded in popularity over the last decade. From digital marketing to schools and classrooms, infographics have the ability to communicate complex information in a visually engaging way. And it’s no surprise they are becoming so common as people nowadays skim more than they read. According to Hubspot, infographics are liked and shared on social media three times more...
July 31, 2020 9:58 am
Published by sperling
The more you understand your audience, the more effective your marketing efforts will be. Important things every business should know about their target audience is their age, gender, socioeconomic background, personality traits, interests, values, and opinions. Knowing the answers to all of these things will help you come up with the perfect content plan, craft the best message, and choose...
July 30, 2020 7:55 am
Published by sperling
There are two ways a web user can stumble upon your website when utilizing a search engine- organic search and paid search. Organic search traffic comes from people finding your website in search engine results. Paid search traffic comes from visitors clicking on a link in an advertisement a business has paid for in order to appear at the top...
July 27, 2020 12:02 pm
Published by sperling
In today’s digital world, your email subject line will often determine whether or not a person will click onto your email. On average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them. Not only that, 47% of marketers say they test different email subject lines to...
July 16, 2020 11:05 am
Published by sperling
Whether you want to become a thought leader in your industry or gain a high volume of quality leads, you can achieve both through LinkedIn, the world’s largest professional social networking site. With more 610 million users, LinkedIn is the go-to platform for professionals wanting to stay connected and informed, develop their careers, discuss their industries, and work smarter. In...
June 26, 2020 9:58 am
Published by sperling
WooCommerce is the most used e-commerce tool in the world. With 5 million active installations, it powers 28% of all online stores followed by Shopify at 21% and Magento at 7%. At Sperling Interactive, we use WooCommerce for our clients’ e-commerce stores and we think it is the best option out there. Read on to learn why!’ First Off, It’s...
June 22, 2020 11:08 am
Published by sperling
Social media has changed a lot since its beginning. It started off as a platform primarily for friends and family members to connect, but over the years it has become an important space for businesses to market their products and services. While the practice of social media marketing has evolved and matured for businesses, some common myths and misconceptions around...
