Author Archives for sperling

How To Know Your Audience

July 31, 2020 9:58 am Published by Comments Off on How To Know Your Audience

The more you understand your audience, the more effective your marketing efforts will be.  Important things every business should know about their target audience is their age, gender, socioeconomic background, personality traits, interests, values, and opinions. Knowing the answers to all of these things will help you come up with the perfect content plan, craft the best message, and choose...


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To Optimize Or Advertise?

July 30, 2020 7:55 am Published by Comments Off on To Optimize Or Advertise?

There are two ways a web user can stumble upon your website when utilizing a search engine- organic search and paid search. Organic search traffic comes from people finding your website in search engine results. Paid search traffic comes from visitors clicking on a link in an advertisement a business has paid for in order to appear at the top...


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How To Write Email Subject Lines

July 27, 2020 12:02 pm Published by Comments Off on How To Write Email Subject Lines

In today’s digital world, your email subject line will often determine whether or not a person will click onto your email. On average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them. Not only that, 47% of marketers say they test different email subject lines to...


How To Market On LinkedIn

July 16, 2020 11:05 am Published by Comments Off on How To Market On LinkedIn

Whether you want to become a thought leader in your industry or gain a high volume of quality leads, you can achieve both through LinkedIn, the world’s largest professional social networking site. With more 610 million users, LinkedIn is the go-to platform for professionals wanting to stay connected and informed, develop their careers, discuss their industries, and work smarter. In...


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Why We Use WooCommerce

June 26, 2020 9:58 am Published by Comments Off on Why We Use WooCommerce

WooCommerce is the most used e-commerce tool in the world. With 5 million active installations, it powers 28% of all online stores followed by Shopify at 21% and Magento at 7%. At Sperling Interactive, we use WooCommerce for our clients’ e-commerce stores and we think it is the best option out there. Read on to learn why!’ First Off, It’s...


Social Media Myths

June 22, 2020 11:08 am Published by Comments Off on Social Media Myths

Social media has changed a lot since its beginning. It started off as a platform primarily for friends and family members to connect, but over the years it has become an important space for businesses to market their products and services. While the practice of social media marketing has evolved and matured for businesses, some common myths and misconceptions around...


The Different Types Of Pricing Strategies

June 11, 2020 10:17 am Published by Comments Off on The Different Types Of Pricing Strategies

Figuring out what to charge your products or services is on the toughest decisions to make as a business. If customers believe your product is priced higher than its value, they will not buy it. If the product’s price is lower than its costs, the company will lose money. A pricing strategy is a set of rules or methods that...


Schedule Appointments Now With A Booking Engine

May 22, 2020 8:26 am Published by Comments Off on Schedule Appointments Now With A Booking Engine

As Massachusetts heads into phase one of reopening, hair salons, places of worship, barbershops, pet groomers, and community health centers can resume operation. Of course this state reopening comes with its restrictions. One of those being people can’t enter your businesses without an appointment.    It can be a lot to manage consumers requesting appointments while you navigate how to...


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Facebook’s Care Reaction

May 21, 2020 9:03 am Published by Comments Off on Facebook’s Care Reaction

It goes without saying that what most of us would like to do right now is the ability to hug our loved ones. Unfortunately, due to COVID-19 and social distancing, that is not possible, but now Facebook has launched two emojis to help users bridge that gap. The first emoji is a yellow smiley face hugging a red heart. Fidji...


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Pivoting Your Digital Strategy During COVID-19

May 19, 2020 9:54 am Published by Comments Off on Pivoting Your Digital Strategy During COVID-19

COVID-19 has completely transformed the ways we live our lives. For businesses, they’ve not only had to alter how they conduct their organization, but they’ve also had to pivot their marketing strategies. Eight weeks in and there are still many businesses out there that are trying to navigate how to market their businesses online during this crisis. If you’ve read our...