Henrik Ibsen once said that, “A picture is worth a thousand words.” As humans we know this to be true because we so easily relate to visual imagery. Now take this one step further. If a picture is worth a thousand words, what’s video content worth? A billion words? A trillion? In the last few years, online video consumption has...
Creating relevant content should be one of your organizations first priorities when thinking about a successful SEO strategy. Year after year, Google has classified both topical and evergreen content among the top ranking factors to getting placed on the first or second pages of an online search. However, all content is not created equal. Some blog pieces will see a...
Creating consistently high quality content is an important ingredient in the recipe to grow your business. Providing your readers interesting, engaging, and relevant content may mean the difference between a mere potential customer and retaining loyal customers. That’s where a content calendar can help. While most businesses understand the significance of creating content, many small and medium-sized businesses do not...
“Content is King.” You’ve probably heard this quote, originally taken from an essay written by famed Microsoft founder Bill Gates in 1996. This idea stresses the marketing strategy of providing quality digital content in order to have a successful website. The premise is still as true today as it was when it was first brought to the forefront over two...
When it comes to content marketing, discovering your brand’s voice is an integral part of your overall marketing identity. It would be best to prioritize finding and forming your brand voice before all other content marketing efforts and strategies. By taking the time necessary to develop a unified brand voice, you’ll ensure that all copy, design, blog, and social content...
“Make sure that your site ranks on Google.” If you’re a marketer, a business, or simply a website owner, it’s a phrase that you have probably heard daily. But, what exactly does it mean to create SEO friendly content? With search algorithms and rules constantly changing, how are you supposed to keep up? In today’s blog, let’s determine what it...
Outside of getting your business’s message out into the digital world, social media is a fantastic place to interact with potential or current clients and customers in real-time. Engaging with comments, direct messages, and likes shows your customers that there are real people behind the computer screen, especially when it comes to local businesses. Here are Sperling Interactive’s top 10...
Go Directly to SEO Jail. Do Not Pass Go. Do Not Collect $200. Simple and easy – terms not usually heard when discussing search engine optimization (SEO). And if you do hear these words used by someone trying to “sell you” SEO services, you’ll want to double-check to see if they’re actually trying to sell you black hat SEO techniques....
If you’ve ever wanted to know how to easily set up a mailing list, create a newsletter, or send an automated email to your subscribers or clients, then today’s post has a solution for you! At Sperling Interactive, we use an email marketing platform called Mailchimp. Mailchimp is a software which gives you the ability to create and manage mailing...
Infographics have exploded in popularity over the last decade. From digital marketing to schools and classrooms, infographics have the ability to communicate complex information in a visually engaging way. And it’s no surprise they are becoming so common as people nowadays skim more than they read. According to Hubspot, infographics are liked and shared on social media three times more...
