We love our community and as a team, we’re here to help. We have launched an inexpensive e-commerce solution to assist both retailers and restaurants implementing take-out and delivery during the current crisis. Learn More.
We love our community and as a team, we’re here to help. We have launched an inexpensive e-commerce solution to assist both retailers and restaurants implementing take-out and delivery during the current crisis. If your company is having a hard time driving traffic to your website and sustaining consistent business as a result of the unpredictability of the current...
Google Discover, formerly known as Google Feed, is Google’s take on social media’s popular user feeds and it has been making buzz since its introduction in December 2018. Like social media feeds, Discover shows users content they are most likely to engage with. The content can be videos, sports scores, entertainment updates, stock prices, event information, and more. Right now...
Like with Google Ads, auditing your website is just as important. Because if you want to drive organic traffic to your website and improve your search ranking, you need to review your website regularly. That’s why in today’s blog post, we’ll be teaching you how to conduct a website audit. Website Performance Assessment The first part of your website audit...
Google Ads is arguably the most complex platform in the digital marketing space. The key to a successful Google Ads campaign is conducting regular audits. We recommend doing it at least once a week. They are important because they allow you to review your account’s performance and pinpoint the areas that need improvement. It can also keep your account more...
Blogging is one of the pillars to improving SEO, and it can be hard to start and maintain a successful blog. Are you wondering what the best blogging tools out there are? Well you’ve stumbled upon the right place. We’ve compiled a list of the best plugins, widgets, and tools that are essential to making a great blog excellent. ...
Content seeding is a strategic marketing approach where you sprinkle content you create across the Internet. Marketers post content to various locations where the content will be seen and get shares. This technique aims to increase brand awareness by pushing content across the web to relevant target groups that will want to buy from the business. For content seeding to...
In our last blog post, we covered the biggest Google algorithms. Today, we’re here to discuss Google’s latest one, BERT, which may be the search engine giant’s biggest algorithm yet according to SEO experts! BERT stands for Bidirectional Encoder Representations from Transformers and it rolled out on October 21, 2019. It will impact 1 in 10 of all search queries....
In September 2002, Google announced it made its first change to its search algorithm. At the time, a number of Internet commentators predicted this as the death of PageRank (the name for Google’s system for ranking pages) and a decline in the quality of Google’s search results. To an SEO marketer today, that is comical as Google makes thousands of...
A website isn’t done after the development team that made it has finished production on it. Continuous maintenance is needed to ensure the website continues to function the way it was built. If a website is left untouched, one day it will become outdated, both in the code and the software. Users will encounter slow load time, broken links, and...
We all remember last year when Massachusetts’ own Dunkin’ Donuts dropped its name to just Dunkin’. Dunkin’ Donuts had been known on a first name basis by fans for years, and it was dropping the ‘donut’ to transform itself into “a beverage-led, on-the-go brand.” What Dunkin’ underwent was a rebrand. Rebranding may seem like it’s just changing your company’s name...
