Author Archives for sperling

5 Tips To Increase Your Social Media Engagement

5 Tips for Powerful Customer Engagement on Social Media

October 13, 2020 3:02 pm Published by Comments Off on 5 Tips for Powerful Customer Engagement on Social Media

Outside of getting your business’s message out into the digital world, social media is a fantastic place to interact with potential or current clients and customers in real-time. Engaging with comments, direct messages, and likes shows your customers that there are real people behind the computer screen, especially when it comes to local businesses. Here are Sperling Interactive’s top 10...


What is Black Hat SEO? And Why You Should Avoid It.

What is Black Hat SEO? And Why You Should Avoid It.

October 1, 2020 4:34 pm Published by Comments Off on What is Black Hat SEO? And Why You Should Avoid It.

Go Directly to SEO Jail. Do Not Pass Go. Do Not Collect $200. Simple and easy – terms not usually heard when discussing search engine optimization (SEO). And if you do hear these words used by someone trying to “sell you” SEO services, you’ll want to double-check to see if they’re actually trying to sell you black hat SEO techniques....


Why You Should Use Mailchimp

Why You Should Use Mailchimp

August 24, 2020 10:03 am Published by Comments Off on Why You Should Use Mailchimp

If you’ve ever wanted to know how to easily set up a mailing list, create a newsletter, or send an automated email to your subscribers or clients, then today’s post has a solution for you! At Sperling Interactive, we use an email marketing platform called Mailchimp. Mailchimp is a software which gives you the ability to create and manage mailing...


The blog graphic for 'What Is An Infographic'

What Is An Infographic?

August 13, 2020 11:06 am Published by Comments Off on What Is An Infographic?

Infographics have exploded in popularity over the last decade. From digital marketing to schools and classrooms, infographics have the ability to communicate complex information in a visually engaging way. And it’s no surprise they are becoming so common as people nowadays skim more than they read. According to Hubspot, infographics are liked and shared on social media three times more...


How To Know Your Audience

July 31, 2020 9:58 am Published by Comments Off on How To Know Your Audience

The more you understand your audience, the more effective your marketing efforts will be.  Important things every business should know about their target audience is their age, gender, socioeconomic background, personality traits, interests, values, and opinions. Knowing the answers to all of these things will help you come up with the perfect content plan, craft the best message, and choose...


A tablet open to Google next to a cup of coffee.

To Optimize Or Advertise?

July 30, 2020 7:55 am Published by Comments Off on To Optimize Or Advertise?

There are two ways a web user can stumble upon your website when utilizing a search engine- organic search and paid search. Organic search traffic comes from people finding your website in search engine results. Paid search traffic comes from visitors clicking on a link in an advertisement a business has paid for in order to appear at the top...


The blog graphic or How To Write Email Subject Lines

How To Write Email Subject Lines

July 27, 2020 12:02 pm Published by Comments Off on How To Write Email Subject Lines

In today’s digital world, your email subject line will often determine whether or not a person will click onto your email. On average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them. Not only that, 47% of marketers say they test different email subject lines to...


How To Market On LinkedIn

July 16, 2020 11:05 am Published by Comments Off on How To Market On LinkedIn

Whether you want to become a thought leader in your industry or gain a high volume of quality leads, you can achieve both through LinkedIn, the world’s largest professional social networking site. With more 610 million users, LinkedIn is the go-to platform for professionals wanting to stay connected and informed, develop their careers, discuss their industries, and work smarter. In...


A person doing online shopping

Why We Use WooCommerce

June 26, 2020 9:58 am Published by Comments Off on Why We Use WooCommerce

WooCommerce is the most used e-commerce tool in the world. With 5 million active installations, it powers 28% of all online stores followed by Shopify at 21% and Magento at 7%. At Sperling Interactive, we use WooCommerce for our clients’ e-commerce stores and we think it is the best option out there. Read on to learn why!’ First Off, It’s...


Social Media Myths

June 22, 2020 11:08 am Published by Comments Off on Social Media Myths

Social media has changed a lot since its beginning. It started off as a platform primarily for friends and family members to connect, but over the years it has become an important space for businesses to market their products and services. While the practice of social media marketing has evolved and matured for businesses, some common myths and misconceptions around...