Author Archives for sperling

How To Increase Email Click Through Rates

January 19, 2018 12:31 pm Published by Comments Off on How To Increase Email Click Through Rates

          Before we dive into on how to increase email click through rates (CTRs), let’s dive into the groundbreaking statistics surrounding email marketing. *Email is the third most influential source of information for B2B audiences. *For every dollar you spend on email marketing, you can expect an average return of $38. *72% of consumers prefer email...


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Choosing A Content Management System For Your Website

January 11, 2018 11:28 am Published by Comments Off on Choosing A Content Management System For Your Website

At Sperling Interactive we use WordPress, Drupal, and Joomla when creating websites for our clients. All of these platforms are terrific, customizable, and free. Today on the blog we will be over viewing these platforms to help you decide which is the best fit for your company. WordPress: WordPress works well with small- to medium-sized websites, blogs, and smaller e-commerce...


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The Must Have Apps For Better Smartphone Photography

January 4, 2018 10:00 am Published by Comments Off on The Must Have Apps For Better Smartphone Photography

  The original iPhone came out ten years ago, and who would have known back then the big role it now plays in people’s lives? One of the iPhone’s most used features is its camera, and for many people, their smartphone is the only camera they have. Of course, to take great photographs with your cellular device, you need to...