Author Archives for sperling

Scrabble tiles on a table that spell out 'Facebook.'

How To Create An Effective Facebook Business Page

September 17, 2019 3:00 am Published by Comments Off on How To Create An Effective Facebook Business Page

Facebook may not be the youngest social media platform out there, but it is still the king with 2.41 billion monthly active users. Despite the controversies the company dealt with last year, it is clear with that stat Facebook is not going anywhere soon. Facebook isn’t just a place for you to see what is going on with your friends...


Non-Keyword Related Things That Hurt SEO

September 11, 2019 6:00 am Published by Comments Off on Non-Keyword Related Things That Hurt SEO

For many non-search engine marketing professionals, they’re often told keywords are the most important component of SEO. But over recent years, having a website that offers a positive user experience has been proven to be more important than relevant keywords. There are many things that impact positive user experience and below are twelve things that hurt SEO. The Site Isn’t...


The Cape Cod landing page for SunPower by BlueSel.

How To Optimize Your Landing Page

September 4, 2019 6:00 am Published by Comments Off on How To Optimize Your Landing Page

I spoke to a colleague recently that works for a corporate company as a loan originator. They mentioned having a landing page through their company and were looking for ways to better optimize their page, both from a conversion perspective and an SEO perspective. In today’s blog post, we’ll be breaking down what a landing page is, what  landing page...


The new homepage for the Topsfield Fair site.

Website Launch: Topsfield Fair

August 27, 2019 2:40 pm Published by Comments Off on Website Launch: Topsfield Fair

We are so lucky! A couple of months ago, we blogged about redesigning the website for our existing client, Pest-End Exterminators, and today we are happy to announce that we have redesigned another website for an existing client, the Topsfield Fair!  Known as America’s Oldest County Fair, the Topsfield Fair is an annual fair that takes place in Topsfield, Massachusetts....


Interview With Our Project Manager, Lauren Termini

August 27, 2019 10:57 am Published by Comments Off on Interview With Our Project Manager, Lauren Termini

This year we hired our second project manager. Her name is Lauren Termini. You may been greeted by her either at our front door or over the phone. Lauren procures, plans, and executes website projects and advertising collateral. Not only that, she also photographs all our clients’ photographic needs from events and meetings to head shots. Lauren is hard-working, organized,...


How to Have Brand Consistency

August 22, 2019 6:00 am Published by Comments Off on How to Have Brand Consistency

The more consistent you are with every aspect of your brand- messaging, style, colors, fonts, offerings, etc.- the more likely you are to build and maintain brand trust because consistency makes you look professional, authentic, and dependable. You don’t want your brand to be to your audience’s interpretation. You want everyone in your target market to have a clear idea of...


Work space with laptop, coffee, smartphone, coffee

How to Market to Different Generations

August 15, 2019 10:46 am Published by Comments Off on How to Market to Different Generations

As the world of marketing continues to expand, the ability to market to distinct niches is increasing. While everyone is unique and has their own preferences, research has shown that generational groups have a lot in common. This helps with marketing. By focusing on the different generations, a lot can be taken away for marketing. Having certain generations as target...


TOMS shoes on chalk

Brand Trust as Seen with 5 Companies

July 24, 2019 11:15 am Published by Comments Off on Brand Trust as Seen with 5 Companies

Just like it sounds, brand trust is all about establishing trust in a company’s brand. While this may sound simple, trust in a company can take years to build. Brand trust considers companies in a holistic manner. Consumers want to believe in a company they are about to buy from. Everything from their mission statement to their product information matters. Honesty and...


Interview With Our Lead Developer, Phil Condon

July 23, 2019 10:21 am Published by Comments Off on Interview With Our Lead Developer, Phil Condon

The lead developer at an agency doesn’t just create websites to meet clients’ needs. They also serve as their team’s mentor, oversee how the development of projects is going, and contribute to the biggest web and/or app products. Our lead developer, Phil Condon, has mastered all of these responsibilities along with picking the best songs to listen to and cracking...


Photo of Three Boys at School

School Marketing Tips to Elevate Your Institution

July 9, 2019 8:41 am Published by Comments Off on School Marketing Tips to Elevate Your Institution

  Private schools are just like businesses. For a school, enrollments are the equivalent to a service- based business acquiring clients. So in many ways, it can be helpful for a school to view themselves as a business, their students as their clients, and the other schools in their district as their competitors. Though your students may not be around,...