March 5, 2021 12:56 pm
Published by sperling
Creating consistently high quality content is an important ingredient in the recipe to grow your business. Providing your readers interesting, engaging, and relevant content may mean the difference between a mere potential customer and retaining loyal customers. That’s where a content calendar can help. While most businesses understand the significance of creating content, many small and medium-sized businesses do not...
February 8, 2021 12:12 pm
Published by sperling
“Content is King.” You’ve probably heard this quote, originally taken from an essay written by famed Microsoft founder Bill Gates in 1996. This idea stresses the marketing strategy of providing quality digital content in order to have a successful website. The premise is still as true today as it was when it was first brought to the forefront over two...
January 27, 2021 3:50 pm
Published by sperling
When it comes to content marketing, discovering your brand’s voice is an integral part of your overall marketing identity. It would be best to prioritize finding and forming your brand voice before all other content marketing efforts and strategies. By taking the time necessary to develop a unified brand voice, you’ll ensure that all copy, design, blog, and social content...
December 28, 2020 4:14 pm
Published by sperling
“Make sure that your site ranks on Google.” If you’re a marketer, a business, or simply a website owner, it’s a phrase that you have probably heard daily. But, what exactly does it mean to create SEO friendly content? With search algorithms and rules constantly changing, how are you supposed to keep up? In today’s blog, let’s determine what it...
October 13, 2020 3:02 pm
Published by sperling
Outside of getting your business’s message out into the digital world, social media is a fantastic place to interact with potential or current clients and customers in real-time. Engaging with comments, direct messages, and likes shows your customers that there are real people behind the computer screen, especially when it comes to local businesses. Here are Sperling Interactive’s top 10...
October 1, 2020 4:34 pm
Published by sperling
Go Directly to SEO Jail. Do Not Pass Go. Do Not Collect $200. Simple and easy – terms not usually heard when discussing search engine optimization (SEO). And if you do hear these words used by someone trying to “sell you” SEO services, you’ll want to double-check to see if they’re actually trying to sell you black hat SEO techniques....
August 24, 2020 10:03 am
Published by sperling
If you’ve ever wanted to know how to easily set up a mailing list, create a newsletter, or send an automated email to your subscribers or clients, then today’s post has a solution for you! At Sperling Interactive, we use an email marketing platform called Mailchimp. Mailchimp is a software which gives you the ability to create and manage mailing...
August 13, 2020 11:06 am
Published by sperling
Infographics have exploded in popularity over the last decade. From digital marketing to schools and classrooms, infographics have the ability to communicate complex information in a visually engaging way. And it’s no surprise they are becoming so common as people nowadays skim more than they read. According to Hubspot, infographics are liked and shared on social media three times more...
July 31, 2020 9:58 am
Published by sperling
The more you understand your audience, the more effective your marketing efforts will be. Important things every business should know about their target audience is their age, gender, socioeconomic background, personality traits, interests, values, and opinions. Knowing the answers to all of these things will help you come up with the perfect content plan, craft the best message, and choose...
July 30, 2020 7:55 am
Published by sperling
There are two ways a web user can stumble upon your website when utilizing a search engine- organic search and paid search. Organic search traffic comes from people finding your website in search engine results. Paid search traffic comes from visitors clicking on a link in an advertisement a business has paid for in order to appear at the top...
