Author Archives for sperling

The Different Types Of Pricing Strategies

June 11, 2020 10:17 am Published by Comments Off on The Different Types Of Pricing Strategies

Figuring out what to charge your products or services is on the toughest decisions to make as a business. If customers believe your product is priced higher than its value, they will not buy it. If the product’s price is lower than its costs, the company will lose money. A pricing strategy is a set of rules or methods that...


Schedule Appointments Now With A Booking Engine

May 22, 2020 8:26 am Published by Comments Off on Schedule Appointments Now With A Booking Engine

As Massachusetts heads into phase one of reopening, hair salons, places of worship, barbershops, pet groomers, and community health centers can resume operation. Of course this state reopening comes with its restrictions. One of those being people can’t enter your businesses without an appointment.    It can be a lot to manage consumers requesting appointments while you navigate how to...


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Facebook’s Care Reaction

May 21, 2020 9:03 am Published by Comments Off on Facebook’s Care Reaction

It goes without saying that what most of us would like to do right now is the ability to hug our loved ones. Unfortunately, due to COVID-19 and social distancing, that is not possible, but now Facebook has launched two emojis to help users bridge that gap. The first emoji is a yellow smiley face hugging a red heart. Fidji...


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Pivoting Your Digital Strategy During COVID-19

May 19, 2020 9:54 am Published by Comments Off on Pivoting Your Digital Strategy During COVID-19

COVID-19 has completely transformed the ways we live our lives. For businesses, they’ve not only had to alter how they conduct their organization, but they’ve also had to pivot their marketing strategies. Eight weeks in and there are still many businesses out there that are trying to navigate how to market their businesses online during this crisis. If you’ve read our...


How To Create A Content Calendar

How To Create A Content Calendar

May 14, 2020 8:22 am Published by Comments Off on How To Create A Content Calendar

A content calendar is a marketing roadmap plan. It outlines when certain pieces of content should be created and published based on user needs, business priorities, potential ROI, and seasonality. At Sperling Interactive, we always advise people to use a content calendar. Utilizing a calendar will not save you time, but it will allow you to track and test different...


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How To Take Care Of Your Business During Quarantine

April 23, 2020 8:47 am Published by Comments Off on How To Take Care Of Your Business During Quarantine

There’s no denying what we’re all experiencing is unprecedented. COVID-19 has brought with it a lot of uncertainty and no end in sight. Yet, every challenge is an opportunity to learn and grow. Many of us finally have the time to give our businesses some tender love and care. So here is our top tips on how to take care...


Why You Can’t Stop Marketing Now

April 8, 2020 1:54 pm Published by Comments Off on Why You Can’t Stop Marketing Now

When a recession happens, businesses often cut back in various areas, and one of the most common areas is marketing. This happened with our last recession in 2008. Ad spending in the US decreased by 13%. While times feel uncertain and unstable, businesses need to maintain or grow their marketing efforts in order to prosper during and after COVID-19. As...


E-Commerce Solution During COVID-19

March 19, 2020 5:47 pm Published by Comments Off on E-Commerce Solution During COVID-19

We love our community and as a team, we’re here to help. We have launched an inexpensive e-commerce solution to assist both retailers and restaurants implementing take-out and delivery during the current crisis.   If your company is having a hard time driving traffic to your website and sustaining consistent business as a result of the unpredictability of the current...


How To Optimize For Google Discover

March 3, 2020 10:08 am Published by Comments Off on How To Optimize For Google Discover

Google Discover, formerly known as Google Feed, is Google’s take on social media’s popular user feeds and it has been making buzz since its introduction in December 2018. Like social media feeds, Discover shows users content they are most likely to engage with. The content can be videos, sports scores, entertainment updates, stock prices, event information, and more. Right now...


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How To Conduct A Website Audit

February 28, 2020 11:35 am Published by Comments Off on How To Conduct A Website Audit

Like with Google Ads, auditing your website is just as important. Because if you want to drive organic traffic to your website and improve your search ranking, you need to review your website regularly. That’s why in today’s blog post, we’ll be teaching you how to conduct a website audit.  Website Performance Assessment  The first part of your website audit...