Have you just started a B2B company? Or are you new to marketing for a B2B company? Marketing for a B2B company is different than marketing for a B2C, but it’s just as important. Here are some marketing tips to help you grow your B2B company and how to offer value to your target audience.
You want to have helpful content that solves your audience’s problems, and a blog is a great way to make yourself an industry expert. To get going on your business blog, ask yourself, what are the most common problems my audience has? What are my company’s goals and how can I write about them?
Sometimes a blog post does really well. You get a lot impressions and comments. People are engaging with the post because it offers value.
But somewhere down the line, you go back to that blog post that did so well and notice it is a bit outdated. You still want that piece of content to be valuable, so update that blog post with the most relevant information so that it continues to rank well on search engines and gain traction.
Blogging isn’t the only way to provide value to your clients. As this article from Forbes explores, video is the future of media on the web. This article reports that Facebook is prioritizing video content more than ever and that video is almost as big as mobile. You could make videos that showcase your products and/or services and tutorials that visually help businesses solve their problems.
Podcasts have exploded over the last few years due in large part to the rise of smartphones. Podcasts are wonderful because they can help you expand your expertise and network. This is especially true if a big portion of your podcast involves interviewing guests. When you have a guest on your show, they’ll promote it to their community, who will then want to check you out. Or in turn, if you invite a client onto your podcast, it can build a stronger rapport with them because you’re promoting them and having a meaningful conversation with them. A podcast is a lot of work (this article from Search Engine Land dives into that), but it can really help strengthen your content marketing and grow your B2B company.
If you’re a B2B company, you have to be on LinkedIn. It is the outline platform for growing your network and finding business opportunities. Check out this blog post we wrote about how to get the most out of LinkedIn.
It’s easy when you run a B2B company to forget that your targeted audience has life outside of their job. They’re people just like you. They go to their kids’ Saturday morning soccer games, go on vacations, and binge watch Netflix just like you! Humanize your marketing. Profile your staff and share what makes each employee unique. Show your audience a behind the scenes look at your business. Show them how you make your products and/or create your services. Humanizing your marketing is a must have as it’ll help you connect with your audience on a deeper level.
Do you market for a B2B company? Do you agree with our tips? What are some tips you do that we may have left out? Let us know in the comments.