How To Optimize For Google Discover

Lisa Danca - Marketing Associate

Written by: Lisa Danca

Category: Search Engine Optimization

03.03.2020

Google Discover, formerly known as Google Feed, is Google’s take on social media’s popular user feeds and it has been making buzz since its introduction in December 2018. Like social media feeds, Discover shows users content they are most likely to engage with. The content can be videos, sports scores, entertainment updates, stock prices, event information, and more. Right now Google Discover has over 800 million users. 

How Google selects content for users is based on the users interactions with Google products and/or content. Users are not limited to what was just published today. If Google thinks a piece of content will peak a user’s interest, they will show it to them.

 

Google Discover has some new features coming out and today we’re here to talk about them as well as how brands can optimize for Google Discover. 

New features on Google Discover 

Users now have more control over the type of content they see. At the end of each card, users can indicate if they want to see more of that content. 

Previously, Google Discover was only on an app. Now you can find it on google.com

Google Discover represents a major shift in how people use the search engine. Users no longer have to type in a search query to find the stories that matter to them. 

Create new and evergreen content 

As always, focus on creating high-quality content that addresses the needs of your audience. In particular, focus on creating content that will receive engagement (i.e. likes, comments, shares). 

Google is going to start featuring more evergreen content (content that isn’t new, but may be new to the user). It is based on users’ search history. It will pull content based on the user’s experience with the subject. 

Add images & videos 

Google has pointed out that users would be seeing more images and freshly visual content in their Discover feed. This means you should use high-quality, relevant thumbnails and videos. 

Do link building 

For Google, it likely means that the more trustworthy your content is rated, the more likely it is to appear in Discover. 

To build trustworthiness, it all comes down to your site’s authority. And your authority, of course, all goes back to the quality of your content. 

It also doesn’t hurt to have a link strategy in place aimed at getting backlinks from high quality websites either. 

In conclusion 

Think of it this way, Google Discover shows you content if you interact with it. All you need to do is get someone to interact with your content and you will have the potential to show in peoples’ feeds. You can do this by optimizing your site and content, running promoted content ads, and sending your content out in newsletters. 

Be sure to follow Google’s Webmaster Guidelines to make sure your pages are indexed properly. Your pages are eligible to appear in Discover if they are indexed by Google and meet Google News content policies. Before you make sure that your brand is eligible to be discovered in Google’s feed, your website must be verified and indexed by Google Search Console and your content passes the Google News standard

We hoped you enjoyed today’s blog post. To read more about search engine optimization, come here.

Contact Us

What can Sperling Interactive help you with?