So… you neglected your business blog.
Don’t worry. Your blog is not over for good. You can still win back your readers. Here’s how to revive your neglected blog.
Blogging is hard. To those who haven’t attempted it before, blogging can seem like something a monkey can do. Little do those people know that you always have to be coming up with relevant and interesting content people want to read, doing research, engaging with your audience, linking to old posts, promoting your posts, etc.
Even the most prolific business bloggers have neglected their blogs. Don’t let your ego stop you from creating new blog posts. Your audience wants to hear from you.
If you have blog posts that are still relevant to both your business and readers, rewrite them. Add in new pictures, new updates, and swap out the old title for a new one. This can get you back into the swing of things and will bring readers back into enjoying your content.
If you’re finding it hard to get back in the saddle, aim to write short blog posts. By writing short blog posts, you’re at least getting into the habit of writing posts again. And by doing that, you’re making blogging a routine again.
Writing is very similar to working out – it’s a muscle. And when you’ve haven’t done either in a while, sometimes the best option is to not put too much pressure on yourself to do a lot. You will write longer blog posts when you’re used to doing it consistently.
Google Analytics is an immensely invaluable tool that every business should have. It can help you see how online campaigns are performing, where your visitors are located, it can reveal your top content and worst performing pages, and much more. On top of that, Google Analytics can help you see what keywords people are searching when they come across your business. This is beneficial as now you know which keywords to write around in future posts.
There’s a chance you’ve stopped blogging because you ran out of ideas. To prevent this, ask your readers what kind of content they want to read on social media. You could create a social media post where you ask for suggestions or use Instagram Stories. On Stories, there is a question sticker where followers can type their responses to you.
An editorial calendar is a calendar specifically for your content marketing strategies. An editorial calendar keeps you accountable and your content organized. They’re also great because they enable you to order your posts in the best and most logical way. The posts, and when they go live, will no longer be random.
If you are a visual business and have clients, writing a blog post showing a before and after is a fantastic way to show your target audience what you could possibly do for them. Give the people you want to work with another case study!
If you’re still finding blogging hard after reading this article, call us at (978) 304-1730 for a meeting with us. We do strategic blog posts for an array of clients from a wedding venue to a backdrop theatre company to a general contractor. We have strong writers on staff and they’d love to help you.