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How To Take Care Of Your Business During Quarantine

Lisa Danca - Marketing Associate

Written by: Lisa Danca

Category: marketing strategy

04.23.2020

There’s no denying what we’re all experiencing is unprecedented. COVID-19 has brought with it a lot of uncertainty and no end in sight. Yet, every challenge is an opportunity to learn and grow. Many of us finally have the time to give our businesses some tender love and care. So here is our top tips on how to take care of your business during quarantine.

Check In With Clients

Like you, your clients are lost and scared. Reach out to them and answer any questions they have. You may want to create an FAQ page on your website so they have a go to place. Use this webpage to make people aware of your business continuity plan.

Post On Social Media

This isn’t the time to neglect your social media accounts. If you’re feeling lost, ask your followers what type of content they’d like to see over the next few weeks. It’s worth knowing a lot of people enjoy behind the scenes content. Show followers a day in the life at your company on Facebook and Instagram Stories. To ensure content gets uploaded to your social media accounts, create content a month in advance. 

Co-Market

Small businesses everywhere are being negatively impacted by COVID-19. It’s now more important than ever before to come together as a community. Identify businesses that share customers with you but don’t directly compete with your business and promote them online. Ask them to do the same for you.

Spread Your Knowledge  

With conferences and workshops cancelled or postponed, take the information you would have shared in-person online. You can share it via a  blog post, in an infographic, a video, or a webinar.

Host Webinars

Speaking of webinars,  they are an excellent strategy for B2B businesses and a lot of B2C businesses are turning to them during this crisis. Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them, and build your brand as a place people can come to for important info.

Before COVID-19, our firm strived to host a seminar each month in our conference room. Now, we’ve moved these presentations online.  Our next one is  May 12th  and its called Using Data To Drive Marketing Decisions.

Hold An Online Event

People are craving entertainment while being quarantined at home. This is where Facebook Live or Instagram Live can come in handy for your business. If you had a store opening, product launch, or anniversary celebration planned, live stream it on social media. It’s a great way to engage your audience.

Write Case Studies

Case studies are vastly under leveraged, yet extremely effective. In fact, case studies are often more fruitful than brochures and traditional sales collateral because everyone loves real stories.

 

When writing a case study, be sure to start off with the clients’ goals and needs. The middle of the study should address how you satisfied the client’s goals and needs. 

 

Since users don’t like to read paragraphs of text, make your case studies easy to read. You can make them quick to skim with headers, images, quotes from clients, bulleted items, and bold and italicized text.  

 

Our last piece of advice is to include real numbers. Consumers don’t just love stories. They love numbers too. Numbers don’t lie and are reassuring. 

You can case study inspiration by checking out our works page.

Rewrite Your Website Copy

Does your copy engage your ideal audience? Does it show them your value? Would you hire yourself? These are just a few questions to ask yourself when reviewing and revamping your website copy.

Edit Blog Posts

When Google rolled out its update, Panda, it became essential for blog posts to be up-to-date. Treat your blog posts like they’re wine. Make them better with age. By updating old posts, you not only turn a visitor into a reader or subscriber, but 

you make your blog fresh and optimized. 

You can use a service like SEMRUSH to find out what keyword your post is ranking for, and to further optimize and target your post for certain keywords.

Create A Brand Guide

A brand guide is key to making sure everyone- both people in your organization and outside-on the same page when it  comes to your brand.  A brand guide dictates how branding elements can be used, such as fonts, colors, and language. It is key to keeping your brand consistent.

Assess Your Website’s Performance

Do an audit of your website. See which pages work best and evaluate why. Determine which pages have a higher bounce rate.

Promote Gift Cards

Gift cards  will provide you with immediate cash and a guarantee that a customer will return to your business in the future. At restaurants, where margins are thin, gift cards can help you stay afloat until the crisis passes. Consider offering an e-gift card program to help people practice social distancing. 

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