Now that the dust has settled from the holidays, media gurus are getting a better sense of what is going to explode this year in marketing and advertising for B2C businesses.
AMP Story. This trend is for any publishers and news outlets reading this. Google is following in SnapChat and Instagram’s footsteps by hopping on the story train. Unlike SnapChat and Instagram, AMP Story is not an app. It will be featured on both the mobile and desktop versions of the web and will lean heavily on images and visuals to broadcast news. Google hopes publishers and news outlets will use AMP Story to produce new content, not repurpose current content.
Omnichannel Marketing. There are many ways for B2C businesses to connect with their customers. Omnichannel marketing involves looking at your business from your customer’s perspective and providing a strong customer-friendly experience across all channels in which you interact with them, be that through your physical store, website, social media channels, email marketing, etc. Through the omnichannel marketing approach, every channel is inter-connected so the customer views the brand in a positive light. Omnichannel marketing focuses on analyzing data to assist with the customer satisfaction of your brand and so the customer encounters the same experience and messaging everytime they interact with the brand.
According to Emarsays, a leading provider in marketing software, companies that have “well-defined omnichannel customer experience strategies in place achieve a 91% higher year-over-year increase in customer retention rate on average, compared to organizations without omnichannel programs in place.”
Chatbots. Chatbots are getting bigger because artificial intelligence is getting better. They can not only help you answer queries from prospective customers or clients, they can be used in your sales funnel. According to Entrepreneur.com, chatbots can also provide personalized shopping advice to users based on their past shopping history.
Are you a B2C business? At Sperling Interactive, we can design your website, optimize your website for the web, photograph your products, post content to your social media, and rebrand your business.