We’ve done blog posts before where we gave away our top marketing tips for some of the main industries we serve- schools and travel and tourism. Today we wanted to write a blog post for another industry we do a lot of work with- home service businesses- and how companies in that industry can better market themselves.
We may live in a digital world, but print is not dead. Many homeowners get inspiration for their homes in home magazines be it the publication’s website or a hard copy of their latest issue.
There are a ton of home and garden magazines out there, and while it can be tempting to go with the national, household name magazine, there are also popular online magazines, regional magazines, and blogs that may be interested in displaying your work and whom can help build traction for your home service business.
When it comes to pitching, we advise doing one pitch at a time. You want to wow the editor with a customized pitch. The worst thing for editors are pitches that feel automated and impersonal. You should deliver your pitch via email as most editors don’t like cold calls. Make the pitch short and to the point. Another thing you’ll want to attach to your pitch is high resolution photos of the project.
To increase your visibility to the publication’s editor, keep your website up to date with fresh content. You want to make your home service business look like it’s in business and popular.
Speaking of places homeowners like to get inspiration, Pinterest is another fantastic outlet for home services businesses, particularly interior designers, architects, and construction companies. Use your Pinterest account to showcase your own projects as well as outside projects that your business could either replicate or your target audience would be into. When it comes to content on your website, don’t forget pins. A pin is any image or video that someone chooses to save to Pinterest. We advise all of the photos on your blog posts should have pins.
Just like print isn’t dead, neither is blogging. Blogging prevents your website from looking stale and it impacts SEO. Every blog post you write is a chance to rank for certain keywords that are relevant to your home service business. You will want to put your keywords in the post’s title tag, meta description, heading tags, and the content.
An important thing to note is that most home service businesses tend to service a particular area. If that’s the case for your home service business, you might want to have the region or town/ cities you service in your keywords.
Talking about design trends on social media and in your blog posts is an excellent way to show your up-to-date and know all the trends. This is a great idea for architects, interior designers, and remodelers/contractors.
Instagram is the most visual social media platform and is a must for home service businesses. Like home magazines and Pinterest, home owners love getting inspiration from this source. You can post photos of projects as well as create mood boards.
As we blogged about earlier this year, VR experiences are on the rise. Nothing will wow prospectives more than the ability to feel like they have stepped inside foot one of your projects.
Utilize social media to give followers a sneak peak of projects in the works. People will like being along for the ride, and it’ll give you a chance to show prospects your creative process.
This traditional marketing outlet never goes out of style. If you’re a home service business whose work appear on the outside of a house, a sign outside is a great way to get people who pass by and are impressed with your work the chance to contact you.
An alternate way to get people to know about your home service business and work is newsletters. You can use newsletters to spotlight projects, share blog posts, and feature testimonials.
At Sperling Interactive, we have worked with an array of home service businesses. We’d be happy to consult with you over the marketing strategy for your home service business at (978) 304-1730.