Earlier this month, we wrote a blog post about how to have a great seasonal website. Today on the blog, we’re going to be covering seasonal marketing tips. Seasonal marketing is a great way to get into the new season or holiday, and it has been shown to increase sales.
Here are some important things to make note of before you begin:
– When it comes to seasonal marketing, timing is very important. Allot yourself a few months to plan and prep. The best ideas won’t come to you if you’re feeling crunchtime.
– Don’t feel pressured to have a seasonal marketing campaign for every season and holiday. Think about what is most relevant to your business. What times of the year does your company get the most business?
Now on to the tips:
We think it’s safe to say the reason we started our businesses was to be of service. Regardless if you’re a B2C or a B2B, you want your business to offer something valuable to your customers and clients. A great way to accomplish this is to create helpful content for your targeted audience.
For example, if you’re an interior designer, you might create a piece of content where you give away your favorite staging tips.
If you’re a dentist, you could share the best ways to clean your teeth after Halloween.
If you’re an employment/human resources attorney, you could share your tips on how to cultivate a better work environment near Labor Day.
Everybody is on social media these days, so what better place to promote your business than with a social media campaign? If you’re a B2C business, you may want to consider promoting your products through Facebook Ads, and if you’re a B2B, by utilizing LinkedIn Ads.
Photo contests are a fun way to engage your audience. Keep the rules simple, create a landing page where you can collect people’s information, and have a prize that people will want to win. Some ideas you could do is a Halloween costume contest or an ugly sweater contest in December. You could give away a product related to your industry (e.g., an IT company could give away a computer, a boutique could give away a gift card, etc.), or offer one of your services for free.
Connect with your audience by coming up with a clever hashtag. Going back to our previous tip, you could use the hashtag as a way to see who is participating in your contest instead of creating a separate landing page. Hashtags are also a good way to introduce new people to your business and your campaigns. When a person sees one of their friends participating in your contest or campaign, it may give them the incentive to join in too.
In today’s digital world, it’s easy to forget about this last tip, but direct mail is still an effective way to remind people of your business. Design a postcard that gets people into the spirit and has a clear call-to-action.
If you need help with your seasonal marketing, give us a call. We offer social media, blogging, photography, digital marketing campaigns, and graphic print work.