This year, three of the biggest social media platforms – Facebook, Instagram, and LinkedIn – changed their algorithms. When a social media platform changes its algorithm, this means it has changed the way it lists posts in its users’ news feeds. Algorithms change all the time and for numerous reasons, thus here’s what you need to know about today’s current ones so you can stay visible in your target audiences’ news feeds.
Since January 2018, Facebook has begun to prioritize posts that generate conversations, especially those from users’ friends and family members. Facebook is trying to have their users engage in more person-to-person interactions than person-to-brand interactions. They are doing this because they’ve noticed that users spend more time on their platform when they are engaging with posts created by other users. To reach more people via Facebook, create content that will engage your target audience and illicit a response (e.g. comment, share, and react). Additionally, you might want to consider boosting posts you really care about and running Facebook ads.
Facebook bought Instagram in 2012, and this year it also made changes to Instagram’s algorithm. Like Facebook, Instagram also rewards content with high engagement. Not only that, Instagram loves it when its users experiment with its features. What’s really big with Instagram right now is Instagram Stories, which currently has 300 million daily users. When you play around with the Instagram Stories features like its filters, polls, and the ‘swipe up’ option, you also boost engagement with your followers.
Of the three social media platforms, LinkedIn is the least social one, as it geared toward connecting professionals. LinkedIn does prioritize posts that receive engagement, but it also focuses on content that offers value. Whatsmore, LinkedIn has a spam filter, so every time you upload something to LinkedIn, even an image, a bot decides whether the content is spam, low-quality, or clear. So whenever you’re about to share an industry article to LinkedIn, make sure you fact check it.
Do you need help generating social media content? At Sperling Interactive, we can help you spread your message in a way that aligns with the new algorithms.