ADA is an acronym that stands for Americans With Disabilities and it became a law in 1990. This act prohibits discrimination against individuals with disabilities in any area of public life. In January 2018, new federal regulations were put into effect requiring all federal institutions’ websites to be meet AA compliance on all items.
Even if you aren’t a federal regulation, It’s been that more and more ADA compliance lawsuits are winning in court. With most people owning a smartphone and other mobile devices, it’s not a surprise that many of today’s discrimination cases are trickling into the digital world.
Today, any business that is considered a “public accommodation” must have an ADA compliant website. The most common types of businesses people considered to be a “public accommodation” include B2C businesses, retail, or any type of business the public could easily access. We at Sperling Interactive believe that even if you have a B2B business, you should still have an ADA compliant website. This will make you more SEO friendly, and also, who doesn’t want to accessible to all web users?
According to a survey conducted by the Pew Research Center, more than 1 in 4 Americans have a disability, making them the largest minority group in our country. We’re in the era of the Internet, but that doesn’t ensure everything online is user-friendly for those with disabilities. Another fact from the Pew Research Center is disabled Americans are less likely to be found online. About a quarter of Americans with a disability say they never use the Internet. Disabled adults are 20% less likely to own a traditional computer, smartphone, or tablet. Groups of people who will be impacted by a non-compliant website include but are not limited to individuals who have impairments with visuals, motor skills, hearing, communication, learning, and cognition.
Your site probably already has some of the items for an ADA compliance website checked off, but here are some important fixes to make that are a bit more complex .
-The text must meet a minimum contrast ratio against the background.
-Website visitors must be able to navigate the site through their keyboard only.
-Those with a visual impairment must be able navigate with a screen reader software.
-Your website must handle text scaling up to 200% without causing horizontal scrolling or content-breaking layout issues.
Contact Sperling Interactive today to see how we can make your website accessible for anyone!