WooCommerce is the most used e-commerce tool in the world. With 5 million active installations, it powers 28% of all online stores followed by Shopify at 21% and Magento at 7%. At Sperling Interactive, we use WooCommerce for our clients’ e-commerce stores and we think it is the best option out there. Read on to learn why!’
E-commerce solutions can range from free to thousands of dollars per year. While most free things aren’t worth it, we’re here to say WooCommerce is. WooCommerce is especially great if you’re just starting out. While there is a bit of a learning curve involved and a significant investment of your time required, if you’re on a tight budget, WooCommerce is the way to go.
Even though it’s free, WooCommerce has high quality offerings. You can customize your WooCommerce store by adding plugins, which extend your e-commerce store’s functionality. With WooCommerce, you can gain access to 55,000 free WordPress plugins and many more paid plugins. These plugins can include lead generation, SEO, product reviews, discounts, and countdowns.
WooCommerce is open source, which means developers are able to change or add new core features, build new extensions, and create custom themes. With the right plugins, WooCommerce can be the perfect eCommerce platform for every business type. As such, there are countless developers out there who are experts on the platform. For less popular e-commerce solutions, it can be challenging to find developers and if you can find one, they’re expensive to hire. If you need to make changes to your WooCommerce store, it won’t be hard to find someone who can affordably do the work for you.
With WooCommerce, it doesn’t matter what you sell- be that clothes, membership subscriptions, or digital downloads. It supports them all. You can even book appointments with WooCommerce! This isn’t true of other e-commerce platforms.
When choosing an application, it is important to think about the future of your business. It might be small now, but in time it will grow and you should choose a solution that is capable of supporting a busy store.
WooCommerce supports stores ranging from tiny, independent businesses to big name brands. It can scale from a few products to thousands, and from a handful of shoppers a day to hundreds of shoppers per second.
With Shopify, WooCommerce’s biggest competitor, once your business starts growing, you have to upgrade your plan. Shopify isn’t free. It’s $29 per month for a Basic Shopify and Advanced Shopify is $299 per month.
WooCommerce doesn’t charge you a percentage fee for transactions. While it offers PayPal and Stripe payments by default, it also supports all other popular payment service providers through add-ons. Woo-Commerce only charges fees when it’s by your payment gateway or bank.
Shopify has Shopify Payments, which cost 2.9% + $.30 per transaction. If you want to use a third-party payment gateway for Shopify, you will be charged a flat fee of 2.0% for all transactions. You can reduce this fee by 0.5% by using the Shopify Advanced plan.
WooCommerce is amazing because even with its cons they can quickly be combated. While you will need to install WooCommerce, manage updates, keep backups, and make sure your website is secure. There are, however, plenty of free and paid plugins that can automate most of these tasks for you. Though it doesn’t provide 24/7 support via live chat, phone, email and Twitter. It does have extensive documents, tutorials, and guides. Additionally, there are support forums where you can get help from WooCommerce users and experts.
At the end of the day, if you’re looking for a cost-effective solution and you want full control of your online store, WooCommerce is the best platform for you.