We often get asked by business owners and marketers what content management system they should use to build their website- WordPress or Squarespace. These are two of the largest and most popular current website tools, and our answer is always WordPress. WordPress is the content management system we primarily use to make our clients’ websites (check out this blog post to read about the other content management systems we use). In today’s blog post, we’ll be exploring why we use WordPress instead Squarespace, but before we jump into everything, let’s dive into defining WordPress and Squarespace.
WordPress is a website builder that was founded in 2003. There are two types of WordPress- WordPress.org (where you self-host your site) and WordPress.com, which is when you pay WordPress to host your site.
Squarespace is also website builder that was founded in 2003. You may be familiar with the company as they have been doing a lot work recently to advertise themselves on podcasts and even the Superbowl. In May of 2018, they had up to 60 template options. It’s a popular platform for creative like bloggers, photographers, artists, and musicians.
Now that we’ve covered some basic info about the two, let’s discuss why we prefer WordPress here at Sperling Interactive.
WordPress is a free and open-source platform and Squarespace is not. When you sign up with Squarespace, you are hosting your site on Squarespace’s server. Using WordPress enables us to host our clients on one of the premiere hosting platforms, Amazon Web Services.
It also costs $12 a month to have a 20 page Squarespace website and $18 per month for a website with unlimited pages.
Every single WordPress website comes with a GPL 2.0 license, which means you can change the code as much as you’d like, including the functionalities of plugins and themes. Squarespace on the other hand, doesn’t offer this type of license to its users. You can only do certain edits to add small customizations to sites.
When you sign up with Squarespace, you also have to choose a template. WordPress does offer templates (they have over 5,000), but if you want something truly custom, you can achieve that too. Squarespace does offer beautiful templates, but many of them are highly-photo based. If you don’t have high definition-photography, the templates can fall flat. Check out 1:15 of this video.
According to Website Builder Expert, WordPress does have a steeper learning curve but is a more flexible platform. We agree with this.
With WordPress, there is no limit to how many times you redo your website or how many sites you’d like to build. When you sign up with Squarespace, you are limited to one site and are stuck within the confines of your template. If you want to create another website, you have to sign up for another premium subscription.
Nearly every website we build has an ecommerce shop to it, even if the business is a product-based business. A lot of businesses host events and need to sell tickets. The unfortunate thing about Squarespace is their ecommerce is only supported in the US, UK, Canada, and Ireland. WordPress, on the other hand, has a global presence. It also wasn’t until very recently that Squarespace started accepting PayPal.
WordPress is the most popular website and blog creation tool, powering 30% of websites (that’s 10 million websites). Squarespace has fewer websites, with an estimated 1 million. Not only that, some of the biggest blogs, news outlets, music sites, Fortune 500 companies, and celebrity websites- The New York Times, BBC America, MTV News, Beyoncé, Etsy, and the White House– were created in WordPress.
If you want to build a custom website for your business, WordPress is the content management system you should use. Our mission as a business is to create websites that truly represent our clients’ brand and aesthetic and because WordPress is so customizable we’ve gravitated towards it as a content management system we generally use.
If you’re a creative solopreneur, have beautiful photography, and don’t find you need a truly custom website, Squarespace may be a better option for you.
When it all comes down to it, you must think about your business and prioritize your needs. For larger businesses who have a lot of competition, having something completely custom is important as they need a way to stand out from the crowd. A custom site is perfect or this.
Do you agree with article? What content management system do you use? What do you like about it? Share your thoughts in the comments! We’d love to hear from you.