When most people think of search engine marketing, the first thought that generally pops to their head is Google. Google is the most used search engine, but if you’re a business owner or a marketer you shouldn’t forget about the second most used search engine, Bing. In 2017, Bing Ads grew to 19.7% of the US search market share whereas Google’s paid search clicks went down by 11%. Besides the fact it’s growing, Bing Ads also has some features Google Adwords does not. Here are five reasons why you should use Bing Ads if you’re not doing so already.
You can import your campaign from Google Adwords to Bing Ads. Bing has a feature called Bing Ads Editor that can enable you to add your campaigns on Google Adwords to Bing Ads. All you really need is your Adword login information and account number. What a timesaver!
You can run campaigns on Yahoo and Microsoft display networks. Through Bing Ads, you can show up on the third most used search engine, Yahoo, which has 300 million users, and through Microsoft Advertising, you can reach audiences on XBox Live and MSN’s television networks.
There’s less competition on Bing Ads and it’s generally cheaper than Google Adwords. If there are a lot of companies that offer the same services as yours, Bing Ads might be the route to take since there’s less competition. Less competition means you’ll also be saving your business money. The average Bing Ad cost per lead (CPL) is 6% cheaper than Google Adwords.
You can set different campaigns for different time zones. With Bing Ads you can quickly adjust a setting for a particular group without having to create a brand new campaign to change the ad, a feature Google Adwords doesn’t have.
Bing users make and spend more. One third of Bing users have a household income of $100,000 then or more and they tend to spend 6% more than people who utilize other search engines. If your ideal client or customer is a Bing user, then you can’t ignore Bing Ads.
Through search engine marketing, you can reach new customers who are searching for your products and services. At Sperling Interactive, we can run campaigns for you on Google Adwords and Bing Ads. Call us at (978) 304-1730 to learn how we can transform the way people find you online.