How are you making marketing decisions? In today’s day and age, your marketing needs to be driven by data. Because there are now endless tools out there to help brands know their audience’s demographics, where leads are in the buyer’s journey, how far users went in an ad campaign, and what channels perform the best. Gone are the days of mass, un-targeted marketing efforts. In Using Data To Drive Marketing Decisions, Mike Sperling of Sperling Interactive will teach registrants how to understand Google Analytics, previous sales data, and demographic data to make their marketing efforts truly data-driven.