Developing A Marketing Plan

Sperling Interactive 10 Derby Square, Salem, MA, United States

We all know every business needs a business plan, but having a marketing plan is just as important. Because without marketing most businesses would fail. Unlike a business plan, a marketing plan is about winning and keeping customers. In Sperling Interactive's first seminar of 2020, we'll be coaching business owners and marketers on how to...


Online Tracking & Advertising

Enterprise Center at Salem State University 121 Loring Ave, Salem, MA, United States

With so many on-line advertising options available, deciding where to concentrate your efforts can be difficult. Learn the different platforms and develop a strategy using certain methods to track success and validate your decisions. Speaker: Mike Sperling, Founder and CEO, Sperling Interactive Register Now

Six Do-It-Yourself SEO Tips Webinar

Whether you're designing a new website or you have an existing one, the goal remains the same: to maximize the number of visitors checking out your website. You can achieve that when you know the right SEO practices. At Sperling Interactive's upcoming webinar, 6 Do-It-Yourself SEO Tips, we'll teach you six easy and actionable do-it-yourself...

Starting An E-Commerce Website Webinar

It's undeniable COVID-19 has transformed the ways we normally do business. For most retailers and restaurants, they have had to install an e-commerce store onto their website. In Starting An E-commerce Website, we'll explore the different e-commerce platforms,  how they work, and payment gateways. Register for webinar here.

Using Data To Drive Marketing Decisions Webinar

MA, United States

How are you making marketing decisions? In today's day and age, your marketing needs to be driven by data. Because there are now endless tools out there to help brands know their audience's demographics, where leads are in the buyer's journey, how far users went in an ad campaign, and what channels perform best. Gone...

Starting Or Pivoting Your Business In The Age Of COVID-19 Webinar

COVID-19 has disrupted small businesses in unprecedented ways. In this webinar, Dr. Michael Szycher  and Michael Sperling will show you how to pivot your business for survival and long-term growth. They'll cover:  The current business environment What we can learn from past recessions How to look at new opportunities How to reposition your products or...

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