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March 2020

Developing A Marketing Plan

March 12, 2020 @ 8:00 am - 10:00 am
Sperling Interactive, 10 Derby Square
Salem, MA 01970 United States
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We all know every business needs a business plan, but having a marketing plan is just as important. Because without marketing most businesses would fail. Unlike a business plan, a marketing plan is about winning and keeping customers. In Sperling Interactive's first seminar of 2020, we'll be coaching business owners and marketers on how to curate a custom marketing plan. By educating the audience on search engine marketing and content creation, registrants will come away with the insights for how…

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Online Tracking & Advertising

March 17, 2020 @ 8:30 am - 10:30 am
Enterprise Center at Salem State University, 121 Loring Ave
Salem, MA 01970 United States
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With so many on-line advertising options available, deciding where to concentrate your efforts can be difficult. Learn the different platforms and develop a strategy using certain methods to track success and validate your decisions. Speaker: Mike Sperling, Founder and CEO, Sperling Interactive Register Now

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April 2020

Six Do-It-Yourself SEO Tips Webinar

April 16, 2020 @ 10:00 am - 11:00 am

Whether you're designing a new website or you have an existing one, the goal remains the same: to maximize the number of visitors checking out your website. You can achieve that when you know the right SEO practices. At Sperling Interactive's upcoming webinar, 6 Do-It-Yourself SEO Tips, we'll teach you six easy and actionable do-it-yourself SEO tips to help your website gain more traffic and visibility. You can register for the event here.

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May 2020

Starting An E-Commerce Website Webinar

May 8, 2020 @ 11:00 am - 12:00 pm

It's undeniable COVID-19 has transformed the ways we normally do business. For most retailers and restaurants, they have had to install an e-commerce store onto their website. In Starting An E-commerce Website, we'll explore the different e-commerce platforms,  how they work, and payment gateways. Register for webinar here.

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Using Data To Drive Marketing Decisions Webinar

May 12, 2020 @ 11:00 am - 12:00 pm
MA United States

How are you making marketing decisions? In today's day and age, your marketing needs to be driven by data. Because there are now endless tools out there to help brands know their audience's demographics, where leads are in the buyer's journey, how far users went in an ad campaign, and what channels perform best. Gone are the days of mass, un-targeted marketing efforts. In Using Data To Drive Marketing Decisions, Mike Sperling of Sperling Interactive will teach registrants how to…

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June 2020

Starting Or Pivoting Your Business In The Age Of COVID-19 Webinar

June 30, 2020 @ 10:00 am - 11:00 am

COVID-19 has disrupted small businesses in unprecedented ways. In this webinar, Dr. Michael Szycher  and Michael Sperling will show you how to pivot your business for survival and long-term growth. They'll cover:  The current business environment What we can learn from past recessions How to look at new opportunities How to reposition your products or services What to do if you're just starting out Dr. Michael Szycher is a serial entrepreneur. He conceptualized, funded and took public three companies. The…

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