Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website’s visibility on Search Engine Results Pages (SERPs) to attract more organic (non-paid) traffic. SEO involves optimizing various aspects of a website to align with search engines and provide users with relevant, high-quality content. Whether you’re a local or national business or organization, SEO plays a critical role in driving traffic to your site. Sperling will develop a strategic SEO strategy that can significantly boost your online presence by enhancing visibility, credibility, and user engagement. We start with conducting an in-depth SEO audit for your business' website and online presence. From there, our custom SEO roadmap will lay the foundation for driving impactful organic results.

Technical audits are the cornerstone of any audit. We start by identifying issues behind the scenes for your website that can negatively impact performance, search engine rankings, and functionality. Our technical SEO assessments can reveal issues like slow loading times, broken links, and improper redirects which can be optimized for a better user experience. making your audience much more likely to return.

An SEO content strategy is a plan to create and optimize content that improves search rankings and attracts the right audience to your website. At Sperling, we combine keyword research, engaging content creation, and on-page optimization to align with user intent. By tracking performance and refining strategies, we ensure your content drives meaningful traffic and long-term results.

Keyword research is essential for optimizing websites and the success of an effective SEO strategy. Sperling provides in-depth keyword research to determine popular search terms for your target audience. Once keywords are identified, existing site content can be enhanced, and new content can be developed to help your targets find exactly what they’re looking for.

Content creation combines targeted keyword research with engaging, optimized content to improve search rankings and connect with your audience. Sperling crafts informative and unique page copy, blogs, videos, guides and more that are aligned with your brand and user intent, focusing on readability and mobile friendliness. Using analytics, we monitor performance and refine content and strategies to continue to achieve long-term goals.

At Sperling, we help businesses enhance their local SEO through strategic local citation management. Local citations, which include contact information, help your business or organization show up in local search results. We ensure you’re listed on essential directories and platforms like Google Business Profile, Yelp, Facebook, Bing Places, Apple Maps, and Yellow Pages. By ensuring consistency across citation sites, Sperling optimizes your online presence, building authority and attracting local customers.

An internal linking strategy involves creating links between pages on a website to improve navigation, enhance user experience, and support SEO. At Sperling, we design customized internal linking strategies that connect relevant content, improving search engine visibility and user engagement. By linking key pages within high-performing content, we guide users to important areas, boosting conversions and keeping visitors on your site longer.

Our SEO team develops effective off-site SEO strategies by securing high-quality backlinks from reputable sources like industry websites and authoritative blogs. We focus on crafting valuable content to earn natural, relevant links. Through partnerships and content collaborations, we can enhance your site’s authority, driving more organic traffic and improving search engine rankings. This approach boosts yyour site authorit and helps establish long-term credibility.

At Sperling, we use tools like Google Analytics and Search Console to track key metrics such as organic rankings, keyword gaps, leads, and user behavior. This data helps us refine strategies, optimize performance, and identify areas of opportunity to improve rankings for your site. Regular monitoring ensures our clients’ websites stay visible, competitive, and aligned with search trends for lasting success.