In 2008, Mike Sperling launched Sperling., focusing on delivering outstanding web design and development services. In 2023 and 2024, we amplified our capabilities with the acquisition of Single Source Marketing and Accomplish, two talented and well-respected local agencies. Today, we stand as a full-service marketing powerhouse providing a wide range of services, driven by a passionate team dedicated to crafting creative and effective marketing solutions.
We’re a smart and enthusiastic team of designers, writers, developers, photographers/videographers and marketing experts with a wide range of talents and interests. What unites us is our shared drive to innovate, collaborate, and elevate our clients to new levels of success (and have a little fun along the way).
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What if your next audience isn’t human?
Brands are starting to explore advertising directly to AI agents, aiming to shape the information these systems use to understand and recommend products.
As AI changes how consumers discover brands, advertising may be changing right along with it.
#AI #Marketing #Advertising #AdTech
AI can analyze your data in seconds. But knowing what your audience actually needs to hear? That still takes a human. Remember, AI is a tool, not a strategist. 🎯
#AIStrategy #DigitalMarketing #MarketingStrategy
More reach doesn’t always mean better reach. When you know who you’re talking to, your marketing becomes more relevant, more effective, and more likely to connect.
#TargetAudience #MarketingStrategy #MarketingTips #ContentMarketing
Salem is getting spooky! 🎃
Here are a few glimpses of the city as Halloween season begins. We’re fortunate to work right in the center of town, so we get to see Salem transform for the season!
#SalemMA #HalloweenInSalem #FallInSalem