There are two ways a web user can stumble upon your website when utilizing a search engine- organic search and paid search. Organic search traffic comes from people finding your website in search engine results. Paid search traffic comes from visitors clicking on a link in an advertisement a business has paid for in order to appear at the top...
In today’s digital world, your email subject line will often determine whether or not a person will click onto your email. On average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them. Not only that, 47% of marketers say they test different email subject lines to...
Whether you want to become a thought leader in your industry or gain a high volume of quality leads, you can achieve both through LinkedIn, the world’s largest professional social networking site. With more 610 million users, LinkedIn is the go-to platform for professionals wanting to stay connected and informed, develop their careers, discuss their industries, and work smarter. In...
WooCommerce is the most used e-commerce tool in the world. With 5 million active installations, it powers 28% of all online stores followed by Shopify at 21% and Magento at 7%. At Sperling Interactive, we use WooCommerce for our clients’ e-commerce stores and we think it is the best option out there. Read on to learn why!’ First Off, It’s...
Social media has changed a lot since its beginning. It started off as a platform primarily for friends and family members to connect, but over the years it has become an important space for businesses to market their products and services. While the practice of social media marketing has evolved and matured for businesses, some common myths and misconceptions around...
Figuring out what to charge your products or services is on the toughest decisions to make as a business. If customers believe your product is priced higher than its value, they will not buy it. If the product’s price is lower than its costs, the company will lose money. A pricing strategy is a set of rules or methods that...
As Massachusetts heads into phase one of reopening, hair salons, places of worship, barbershops, pet groomers, and community health centers can resume operation. Of course this state reopening comes with its restrictions. One of those being people can’t enter your businesses without an appointment. It can be a lot to manage consumers requesting appointments while you navigate how to...
It goes without saying that what most of us would like to do right now is the ability to hug our loved ones. Unfortunately, due to COVID-19 and social distancing, that is not possible, but now Facebook has launched two emojis to help users bridge that gap. The first emoji is a yellow smiley face hugging a red heart. Fidji...
COVID-19 has completely transformed the ways we live our lives. For businesses, they’ve not only had to alter how they conduct their organization, but they’ve also had to pivot their marketing strategies. Eight weeks in and there are still many businesses out there that are trying to navigate how to market their businesses online during this crisis. If you’ve read our...
A content calendar is a marketing roadmap plan. It outlines when certain pieces of content should be created and published based on user needs, business priorities, potential ROI, and time of year. At Sperling Interactive, we always advise people to use this tool. A calendar will save you time, allow you to track and test different strategies, and build greater...
