Author Archives for sperling

A photograph of Sperling Interactive's director of search marketing, Ray St. Amand using a laptop.

Interview With Our Director of Search Marketing, Ray St. Amand

October 29, 2019 1:04 pm Published by Comments Off on Interview With Our Director of Search Marketing, Ray St. Amand

Managing digital marketing campaigns is no easy task what with SEO and social media algorithms constantly changing, and we are so grateful to have our director of search marketing, Ray St. Amand, on staff. Ray manages all aspects of our pay-per-click advertising, social media marketing, and SEO efforts and oversees four digital marketers. He always make it point to educate...


Boston Web Design Agency - Sperling Interactive

The Benefits of Retargeting For Your Business

October 22, 2019 10:48 am Published by Comments Off on The Benefits of Retargeting For Your Business

Retargeting is a marketing tactic we do for a lot of our clients here at Sperling Interactive. We have found it to be a powerful way to get the word out about our awesome clients. As a result, today we wanted to explain what retargeting is and the benefits of retargeting for your business. What is retargeting? There are a...


The homepage for Premier Bride’s Boston site.

Website Launch: Premier Bride

October 17, 2019 10:35 am Published by Comments Off on Website Launch: Premier Bride

Anyone who’s planned a wedding before knows the process can be overwhelming. With so many vendors to choose from it can be hard to know where to begin and where’s the best place to find them. If you’re in the same boat or know someone who’s getting married, direct them to Premier Bride, one of our latest websites! Bringing couples...


A modern kitchen.

Marketing Tips For Home Service Businesses

October 11, 2019 10:51 am Published by Comments Off on Marketing Tips For Home Service Businesses

We’ve done blog posts before where we gave away our top marketing tips for some of the main industries we serve- schools and travel and tourism. Today we wanted to write a blog post for another industry we do a lot of work with- home service businesses- and how companies in that industry can better market themselves.  Get Your Home...


What Is Inbound Marketing?

September 25, 2019 12:11 pm Published by Comments Off on What Is Inbound Marketing?

You have probably heard the term ‘inbound marketing’ before. It has become quite the buzzword, and right now it is the future of marketing.  How Inbound Marketing Differs From Outbound Marketing  Inbound marketing is the process of attracting prospects to your business’s products or services through content that educates and delights. Inbound marketing is an online marketing strategy that entails...


Scrabble tiles on a table that spell out 'Facebook.'

How To Create An Effective Facebook Business Page

September 17, 2019 3:00 am Published by Comments Off on How To Create An Effective Facebook Business Page

Facebook may not be the youngest social media platform out there, but it is still the king with 2.41 billion monthly active users. Despite the controversies the company dealt with last year, it is clear with that stat Facebook is not going anywhere soon. Facebook isn’t just a place for you to see what is going on with your friends...


Scrabble tiles that spell out SEO on a wooden floor.

Non-Keyword Related Things That Hurt SEO

September 11, 2019 6:00 am Published by Comments Off on Non-Keyword Related Things That Hurt SEO

For many non-search engine marketing professionals, they’re often told keywords are the most important component of SEO. But over recent years, having a website that offers a positive user experience has been proven to be more important than relevant keywords. There are many things that impact positive user experience and below are twelve things that hurt SEO. The Site Isn’t...


The Cape Cod landing page for SunPower by BlueSel.

How To Optimize Your Landing Page

September 4, 2019 6:00 am Published by Comments Off on How To Optimize Your Landing Page

I spoke to a colleague recently that works for a corporate company as a loan originator. They mentioned having a landing page through their company and were looking for ways to better optimize their page, both from a conversion perspective and an SEO perspective. In today’s blog post, we’ll be breaking down what a landing page is, what  landing page...


The new homepage for the Topsfield Fair site.

Website Launch: Topsfield Fair

August 27, 2019 2:40 pm Published by Comments Off on Website Launch: Topsfield Fair

We are so lucky! A couple of months ago, we blogged about redesigning the website for our existing client, Pest-End Exterminators, and today we are happy to announce that we have redesigned another website for an existing client, the Topsfield Fair!  Known as America’s Oldest County Fair, the Topsfield Fair is an annual fair that takes place in Topsfield, Massachusetts....


Interview With Our Project Manager, Lauren Termini

August 27, 2019 10:57 am Published by Comments Off on Interview With Our Project Manager, Lauren Termini

This year we hired our second project manager. Her name is Lauren Termini. You may been greeted by her either at our front door or over the phone. Lauren procures, plans, and executes website projects and advertising collateral. Not only that, she also photographs all our clients’ photographic needs from events and meetings to head shots. Lauren is hard-working, organized,...