Author Archives for sperling

A graphic of a person auditing their Google Ads account.

How To Conduct A Google Ads Audit

February 13, 2020 12:06 pm Published by Comments Off on How To Conduct A Google Ads Audit

Google Ads is arguably the most complex platform in the digital marketing space. The key to a successful Google Ads campaign is conducting regular audits. We recommend doing it at least once a week. Audits are important because they allow you to review your account’s performance and pinpoint the areas that need improvement. It can also keep your account more...


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Tools To Enhance Your Blog

February 13, 2020 10:35 am Published by Comments Off on Tools To Enhance Your Blog

Blogging is one of the pillars to improving SEO, and it can be hard to start and maintain a successful blog. Are you wondering what the best blogging tools out there are? Well you’ve stumbled upon the right place. We’ve compiled a list of the best plugins, widgets, and tools that are essential to making a great blog excellent.   ...


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What Is Content Seeding & How To Use It

January 21, 2020 10:04 am Published by Comments Off on What Is Content Seeding & How To Use It

Content seeding is a strategic marketing approach where you sprinkle content you create across the Internet. Marketers post content to various locations where the content will be seen and get shares. This technique aims to increase brand awareness by pushing content across the web to relevant target groups that will want to buy from the business. For content seeding to...


BERT- Google’s New Algorithm

January 14, 2020 6:00 am Published by Comments Off on BERT- Google’s New Algorithm

In our last blog post, we covered the biggest Google algorithms. Today, we’re here to discuss Google’s latest one, BERT, which may be the search engine giant’s biggest algorithm yet according to SEO experts!  BERT stands for Bidirectional Encoder Representations from Transformers and it rolled out on October 21, 2019. It will impact 1 in 10 of all search queries....


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Google’s Biggest Search Algorithms

December 4, 2019 10:20 am Published by Comments Off on Google’s Biggest Search Algorithms

In September 2002, Google announced it made its first change to its search algorithm.  At the time, a number of Internet commentators predicted this as the death of PageRank (the name for Google’s system for ranking pages) and a decline in the quality of Google’s search results.  To an SEO marketer today, that is comical as Google makes thousands of...


Why Website Maintenance Is So Important

November 22, 2019 10:17 am Published by Comments Off on Why Website Maintenance Is So Important

A website isn’t done after the development team that made it has finished production on it. Continuous maintenance is needed to ensure the website continues to function the way it was built. If a website is left untouched, one day it will become outdated, both in the code and the software. Users will encounter slow load time, broken links, and...


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Tips For A Successful Rebrand

November 12, 2019 2:54 pm Published by Comments Off on Tips For A Successful Rebrand

We all remember last year when Massachusetts’ own Dunkin’ Donuts dropped its name to just Dunkin’. Dunkin’ Donuts had been known on a first name basis by fans for years, and it was dropping the ‘donut’ to transform itself into “a beverage-led, on-the-go brand.” What Dunkin’ underwent was a rebrand. Rebranding may seem like it’s just changing your company’s name...


Media Buying & Planning

November 4, 2019 9:49 am Published by Comments Off on Media Buying & Planning

Have you just launched a new product or service for your business? If so, congratulations! Now, you’re probably wondering how you’re going to market this new offering. One beneficial way is through media buying.  Like search engine marketing, media buying is very much a formula. There is a whole process behind media buying. As such, for today’s blog post we’re...


A photograph of Sperling Interactive's director of search marketing, Ray St. Amand using a laptop.

Interview With Our Director of Search Marketing, Ray St. Amand

October 29, 2019 1:04 pm Published by Comments Off on Interview With Our Director of Search Marketing, Ray St. Amand

Managing digital marketing campaigns is no easy task what with SEO and social media algorithms constantly changing, and we are so grateful to have our director of search marketing, Ray St. Amand, on staff. Ray manages all aspects of our pay-per-click advertising, social media marketing, and SEO efforts and oversees four digital marketers. He always make it point to educate...


Boston Web Design Agency - Sperling Interactive

The Benefits of Retargeting For Your Business

October 22, 2019 10:48 am Published by Comments Off on The Benefits of Retargeting For Your Business

Retargeting is a marketing tactic we do for a lot of our clients here at Sperling Interactive. We have found it to be a powerful way to get the word out about our awesome clients. As a result, today we wanted to explain what retargeting is and the benefits of retargeting for your business. What is retargeting? There are a...