Junior PPC Strategist

Sperling is seeking a motivated critical thinker to join our Digital Marketing team as a Junior Paid Media Strategist.

The ideal Junior Paid Media Strategist is a passionate, collaborative, super detail-oriented individual who is eager to learn everything digital. This candidate will provide support for a variety of different paid channels including Google Ads, Meta Ads, YouTube, Spotify, Reddit, and more. Our clients are spread across many industries including Travel & Tourism, Hospitality, Healthcare, and Home Services.

No experience in digital marketing? No problem, if you can demonstrate the necessary skills and motivation, we’d love to hear from you!

What is it like to work at Sperling?

Our team is highly collaborative. We rely on each other’s strengths, experience, and expertise to produce the best possible outcome for our clients. With 400+ clients across Travel and Tourism, Hospitality, Home Services, Healthcare, Non-Profit, and Food, you will get exposure to a wide variety of industries and a team that is all about doing the right thing, bringing real passion, and beating out the competition by delivering results.

We are family-friendly, focused on our employees, and proud to be an Inc. 5000 Fastest Growing Company. We are a Google Partner and Certified HubSpot Partner. Our office is in the heart of downtown Salem, MA with plenty of coffee shops and great restaurants nearby, plus we offer work from home Fridays and half-day Summer Fridays.

KEY RESPONSIBILITIES

• Support the day-to-day management of Google Ads, Meta, Reddit Ads and other platforms for a wide variety of clients
• Manage 10-15 small to medium sized clients on a monthly basis
• Monitor campaign performance regularly through Google Analytics and other web analytics tools; analyze data to identify opportunities for optimization.
• Conduct monthly reporting with analysis on traffic, leads, and areas of opportunities
• Collaborate with the team to implement conversion optimization tactics that improve click-through rates (CTR) and conversion rates across digital channels.
• Stay up to date with industry trends and new campaigns available
• Become Google Ads Certified

REQUIREMENTS AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 0 to 1 year of experience in some form of digital marketing
• Knowledge of Google Ads, Meta Ads, Google Analytics a plus
• Proficient in Google Suite Products: Google Docs, Google Sheets, Etc.
• Highly detail-oriented with a knack for problem solving.
• Must be ready to learn, develop, and show initiative.

Perks of working at Sperling:

• Incredible downtown Salem location close to coffee shops, lunch spots, and more
• IRA with 3% company match
• Inc. 5000 Fastest Growing Company four years in a row
• Google Partner
• Certified HubSpot Partner
• Flexible work schedule
• Half-day Summer Fridays
• PTO
• Health & Dental
• Free Parking

Sperling is a full-service marketing agency based in Salem, Massachusetts (10 miles North of Boston). We specialize in web design and development, SEO/GEO, Paid Media, photography, branding and content creation.