Paid digital media is more than just placing ads on a platform and praying for results, it’s about driving real, measurable growth. At Sperling, our data-driven, strategic approach ensures your campaigns reach the right people at the right time. From keyword research and creative development to optimization and reporting, we handle every step with precision. Our goal? To boost your ROI, attract high-quality leads, and convert them into brand loyalists. Whether it’s through search, social, display, or video, we’ll make sure your paid media investment delivers results that grow your business or organization.
Remarketing uses cookies or tracking pixels to deliver targeted ads to past website visitors as they browse other sites, use apps, or engage on social media platforms. It can be a powerful tactic because we’re reaching users who previously visited your site and showed an interest in your product or service. Remarketing keeps your brand top of mind by nudging users to complete an action they didn’t finish previously such filling out a form or making a purchase.
Paid search, also known as Pay-Per-Click (PPC) advertising, is a digital advertising method that allows businesses and organizations to pay for ads to appear on search engines like Google, Bing, and Yahoo. Sperling’s PPC team handles every aspect of your campaigns from developing a keyword strategy to writing compelling ad copy and optimizing bidding to ensure the best placements in search engines based on your budget.
Display advertising uses visually engaging banners, images, and videos to connect with your audience across websites, apps, and platforms. At Sperling, we handle every aspect of your campaigns, from strategic planning and creative design to audience targeting, A/B testing, and performance optimization. By combining advanced targeting tools with real-time data analysis, we ensure your ads reach the right people, build brand awareness, and drive measurable results.
Content advertising focuses on promoting high-quality sponsored articles, blogs, white papers, case studies, native ads, infographics, video content, social media promotions and more to engage your audience and inspire action. Sperling creates and manages campaigns that align with your brand’s voice and goals, ensuring your content reaches the right audience through strategic placements across search engines, social platforms, and native advertising networks. By combining compelling storytelling with data-driven targeting, we help your organization build trust, drive engagement, and achieve measurable success.
Video advertising uses dynamic, visually compelling content to capture attention and deliver your message across digital platforms. Sperling crafts impactful video ads that leverage advanced targeting and analytics to ensure your campaigns drive engagement, build brand awareness, and achieve measurable results across social media the most popular video channels like Hulu, YouTube, Spotify, and Pandora.
Paid social advertising leverages the power of social media platforms to connect with your ideal audience through highly targeted, engaging ads. At Sperling, we create and manage campaigns tailored to your goals, using detailed audience insights and platform-specific strategies to maximize impact. Whether promoting products, driving website traffic, or building awareness for your mission, our team ensures your ads resonate and deliver measurable results across platforms like Facebook, Instagram, LinkedIn, TikTok and more.