Media buying is about more than purchasing ad space, time, impressions or clickthroughs. It’s about placing your brand message in the right places at the right times to ensure it reaches your target audience. Whether it’s print, out-of-home, broadcast or digital, Sperling’s team will research and vet potential opportunities and then negotiate great rates and value add with media outlets to develop media plans that maximize your brand exposure.
Print advertising remains a trusted and effective way to engage niche audiences. Our team helps identify the right national and local newspaper and magazine opportunities, recommending optimal ad sizes and placements to ensure your message reaches the readers most likely to engage and act.
From digital and static billboards to transit vehicle wraps and signs, OOH advertising can be a powerful way to reach target audiences. By assessing geography, traffic volumes, share of voice, and campaign messaging, Sperling can make recommendations for placements that maximize your brand’s impact.
OTT or streaming advertising is one of the most effective ways to reach audiences because it’s powered by data. With thoughtful analysis, Sperling can develop plans that target “cord cutters” and “cord nevers” by age, geography, personas, audience segments, stations or programming or specific platforms like Hulu, YouTube, Netflix, Amazon, Apple, Spotify, Pandora, and more.
Traditional TV advertising continues to play a valuable role in media strategies. Sperling leverages strong relationships with broadcast partners to secure high-impact placements, prime dayparts, and valuable add-ons like program sponsorships, ensuring your brand gets noticed by large, engaged audiences.
Radio advertising remains one of the most powerful ways to amplify your message. Sperling works closely with local and national stations to craft media plans that include high-frequency spots, prime time placements, and valuable add-ons like event sponsorships, ensuring your brand reaches listeners where they’re most engaged.