Public Relations
Sperling’s Public Relations services are designed to amplify your brand and foster meaningful connections with your audience. Through strategic media outreach, compelling storytelling, and proactive reputation management, we help you build credibility, navigate challenges, and stay ahead in an ever-evolving media landscape. Whether you’re launching a product, announcing an event or new hire, managing a crisis, or seeking to strengthen your community presence, our team crafts PR strategies and messaging that reflect your brand’s voice, values and vision.
When you have employee or company news to share, we can draft compelling Press Releases and distribute them to through the appropriate channels. And since Press Release are typically run at no cost, it can be cost effective way to keep your brand’s name top of mind.
A brand crisis can arise at any moment. Having a plan in place is key to mitigating damage and protecting your brand’s reputation. From developing comprehensive strategies to writing speeches and open letters, the Sperling team is ready to spring into action.
With 67% of consumers trusting influencer recommendations*, influencer partnerships can be a great way to boost your brand to new audiences. Sperling can identify the influencers who align with your values to enhance credibility and drive engagement across multiple social media platforms. We’ll make the process seamless by handling relationships, contract negotiations, giveaway fulfillment, and ensuring that your brand’s message is amplified authentically.
*Edelman Trust Barometer, 2022.
Your brand’s reputation is one of your most valuable assets and it needs to be actively managed. With 93% of consumers saying online reviews impact their buying decisions**, Sperling works to ensure your online reputation is positive and reflects the truth about your company. We monitor your brand’s image across social media platforms and review sites like Google My Business and Yelp and address negative reviews, comments and press.
**BrightLocal Customer Review Survey, 2023.
Positioning your brand as an industry leader requires more than just great products or services – it takes a consistent presence in the conversation amongst other industry leaders. Our thought leadership strategies help you build authority by securing speaking opportunities, writing and publishing in top-tier publications and getting featured in interviews.
Digital PR amplifies your brand’s online presence by blending traditional PR with modern digital tools. Through content creation, media outreach, influencer partnerships, and strategic SEO, we help you gain credible media coverage and attract targeted website traffic. Our team secures placements in reputable online publications, builds backlinks, and strengthens your brand’s digital reputation—enhancing visibility, authority, and search rankings. With a focus on social proof and online credibility, our digital PR approach ensures your brand stands out in a crowded digital landscape.