SEO/GEO Coordinator

What is it like to work at Sperling?

Our team is highly collaborative. We rely on each other’s strengths, experience, and expertise to produce the best possible outcome for our clients. With 400+ clients across Travel and Tourism, Hospitality, Home Services, Healthcare, Non-Profit, and Food, you will get exposure to a wide variety of industries and a team that is all about doing the right thing, bringing real passion, and beating out the competition by delivering results.

We are family-friendly, focused on our employees, and proud to be an Inc. 5000 Fastest Growing Company. We are a Google Partner and Certified HubSpot Partner. Our office is in the heart of downtown Salem, MA with plenty of coffee shops and great restaurants nearby, plus we offer work from home Fridays and half-day Summer Fridays.

Key Responsibilities

Digital presence + Listings (Local/SEO)

• Manage Google Business Profile and directory listings
• Identify and fix inaccuracies across third-party platforms
• Support basic SEO/AIO/GEO tasks including content updates, entity/fact consistency, simple on-page checks, FAQs informed by real questions people ask.

Social Listening

• Monitor and participate (when appropriate) in Reddit/Quora/forums to surface audience questions, sentiment, and misinformation.
• Draft and support responses for reviews, comments, and community threads in a brand-safe, platform-appropriate tone.
• Run recurring trend scans and share insights with SEO/Social strategists.

Reporting + Coordination

• Assist with monthly reporting: pull data, basic QA, and annotate notable changes.

Qualifications (Required)

• Experience in digital marketing, SEO support, social media support, community management, or local marketing.
• Bachelor’s degree in Marketing, Communications, or a related field preferred
• Strong writing instincts (clear, concise, professional) with the judgment to adapt tone by platform.
• Organized, process-driven, and comfortable managing repeatable tasks across multiple clients.
• Familiarity with the basics of SEO, AI Search, Social, and local search.
• Comfort working with analytics data at a basic level.

Nice-to-have

• Experience with listing tools (e.g., Yext, BrightLocal, Moz Local) or reputation platforms.
• Familiarity with GA4, Looker Studio, or simple rank/local visibility reporting.
• Understanding of how AI-powered answers pull from third-party sources.

Sperling is a full-service marketing agency based in Salem, Massachusetts (10 miles North of Boston). We specialize in web design and development, search engine optimization, photography, print design, branding and social media.