Brace yourself. There is a now a new way to advertise your business through Facebook.
Toward the end of last month, Facebook announced it is launching Facebook Stories Ads. Facebook began testing the idea back in May in the US, Mexico, and Brazil. The advertisement you will see in Facebook Stories Ads will generally be videos. As we mentioned last month in our blog post, B2B Marketing Tips, Facebook is prioritizing video content more than ever.
Facebook brought ads to Instagram Stories in January 2017 and launched Facebook Stories in March 2017. Facebook made Stories available to Pages in October 2017. Facebook has said Facebook Stories is being viewed by 150 million people. In August 2018, Facebook reported that 400 million people view Instagram Stories.
In the next few weeks, Facebook is going to start testing the placement of ads inside Stories on Facebook Messenger as more than 100 million people use Stories In Messenger each day.
An Ipsos survey commissioned by Facebook showed 62% of people said they became more interested in a brand or a product after seeing it in a Story. Additionally, more than 50% of the people surveyed said they have made more online purchases as a result of Stories.
That same survey found 68% of people polled said they use Stories on at least three apps regularly, and 63% said they plan to use Stories more in the future.
It really appears that Facebook is trying to optimize its advertising on every platform. Facebook acquired in February 2014 and on September 28th, Gadgets 360 reported WhatsApp is working on implementing ads too. Facebook has received a lot of bruises this year. Perhaps it’s trying to utilize more avenues to increase their revenue.
Do you watch Facebook Stories? What do you think of this form of advertising? Are you interested in using it to promote your business?