Like with Google Ads, auditing your website is just as important. Because if you want to drive organic traffic to your website and improve your search ranking, you need to review your website regularly. That’s why in today’s blog post, we’ll be teaching you how to conduct a website audit.
The first part of your website audit should focus on how users navigate your website from your homepage to your blog posts to your service pages and everything in between.
Make a list of the web pages on your site and ask yourself, is my website optimized for maximum usability? The more opportunities you have that can attract visitors to your website, the more opportunities you’ll have to collect leads and ultimately customers.
According to research conducted by Google, it takes less than a second for a person to judge a website’s attractiveness. The participants in this research found more complex websites less attractive.
With that said, the design and overall navigatilby of your site should correspond with what people came to your website to seek out. Here are some questions to ask:
Lead generation is arguably the most important role your website plays. Make sure your calls-to-action are visible. Do not hide a call-to-action in your footer! Here are some more additional questions to ask yourself:
You’ve probably heard the phrase before that content is king and it really is true. It builds brand trust, educates your audience, improves your SEO, and sets you apart from competitors. It’s critical to do a content audit when performing a website. Here are some important questions to ask:
Search engine optimization makes your content visible to a wider audience. There are many technical operations you can do that so that your content is found by more people, and an SEO audit can determine whether or not it’s optimized optimized to reach your traffic goals. Here are some questions to ask yourself:
Have I applied the web page’s targeted keyword in the title tag, meta description, heading tags, and copy?
Do I use synonyms for my targeted keyword to avoid keyword stuffing?
Are there broken links on your web pages? A big factor of SEO is having a website that is user friendly.
Do my web pages have internal links? It’s important to link to other pages on your site to keep the user engaged and staying on your site.
Is your company present on social media? Are there social media icons in your website’s footer and other appropriate places?
A website audit can help you improve the visual aesthetic of your site, boost your SEO, and lead to more sales conversion.
We understand that if your website has hundreds or thousands of web pages, it’s not possible to check them all at once. If that’s the case for you, consider auditing ten of your most important pages such as your homepage, contact page, and pages of your most popular products/services.
We hoped you enjoyed today’s blog post. For more web design and development related content from us, go here.