How To Conduct A Website Audit

Lisa Danca - Marketing Associate

Written by: Lisa Danca

Category: Websites

02.28.2020

Like with Google Ads, auditing your website is just as important. Because if you want to drive organic traffic to your website and improve your search ranking, you need to review your website regularly. That’s why in today’s blog post, we’ll be teaching you how to conduct a website audit. 

Website Performance Assessment 

The first part of your website audit should focus on how users navigate your website from your homepage to your blog posts to your service pages and everything in between. 

 

Make a list of the web pages on your site and ask yourself, is my website optimized for maximum usability? The more opportunities you have that can attract visitors to your website, the more opportunities you’ll have to collect leads and ultimately customers.  

Design & UX Audit 

According to research conducted by Google, it takes less than a second for a person to judge a website’s attractiveness. The participants in this research found more complex websites less attractive. 

With that said, the design and overall navigatilby of your site should correspond with what people came to your website to seek out. Here are some questions to ask: 

  • Is the structure of my web pages easy to navigate?
  • Is information dived up well? Are there headings and pictures dividing up the content?
  • Does the design lead users to the page’s call-to-action?
  • Can users easily do what they came to the web page for?
  • Is the design of my website in line with your brand guideline?
  • Are my web pages attractive and not distracting?
  • Are your conversion paths, such as the shopping cart and checkout process, intuitive?
  • Does the website look beautiful on all screens- desktops, mobile devices, tablets, and even TVs?

Lead Generation 

Lead generation is arguably the most important role your website plays. Make sure your calls-to-action are visible. Do not hide a call-to-action in your footer! Here are some more additional questions to ask yourself: 

  • Do my web pages have a clear call-to-action item, like a button or link?
  • Do my web pages have less than three call-to-actions? Any more is too distracting and overwhelming for viewers.
  • Is there something on my site for visitors that change their mind and leave a call-to-action unfinished? For example, a contact form left unfilled or an abandoned shopping cart. 

    You should give these users another opportunity to try and convert them. You can do this by showing them a pop-up offering for a free consultation or whitepage.

    Be sure to also learn what annoys visitors and when it’s appropriate to show a pop-up. 

Content Audit


You’ve probably heard the phrase before that content is king and it really is true. It builds brand trust, educates your audience, improves your SEO, and sets you apart from competitors. It’s critical to do a content audit when performing a website. Here are some important questions to ask: 

  • Is the content structured well and make logical sense?
  • Is the most important information placed first followed by supporting details?
  • Does my content contain spelling or grammatical errors?
  • Does my content use brand friendly language?
  • Does my content represent what my brand is about?

SEO Audit 

Search engine optimization makes your content visible to a wider audience. There are many technical operations you can do that so that your content is found by more people, and an SEO audit can determine whether or not it’s optimized optimized to reach your traffic goals. Here are some questions to ask yourself: 

 

Have I applied the web page’s targeted keyword in the title tag, meta description, heading tags, and copy? 

 

Do I use synonyms for my targeted keyword to avoid keyword stuffing? 

 

Are there broken links on your web pages? A big factor of SEO is having a website that is user friendly. 

 

Do my web pages have internal links? It’s important to link to other pages on your site to keep the user engaged and staying on your site. 

 

Is your company present on social media? Are there social media icons in your website’s footer and other appropriate places? 

In Conclusion 

A website audit can help you improve the visual aesthetic of your site, boost your SEO, and lead to more sales conversion. 

We understand that if your website has hundreds or thousands of web pages, it’s not possible to check them all at once. If that’s the case for you, consider auditing ten of your most important pages such as your homepage, contact page, and pages of your most popular products/services. 

We hoped you enjoyed today’s blog post. For more web design and development related content from us, go here.

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