If you’re a B2C business, investing in product photography is an absolute must. We live in a digital and visual world, so most people tend to see products through photographs first. With that said, the success of your B2C business can ultimately come down to your photos. To help you out, here are our five biggest tips for snapping great product photography.
Have a vision in mind. It’s always important to have a vision of the final product in mind. Doing so will help you figure out the steps you’re going to need to take to get you the photograph you desire.
Look at Instagram and magazine ads for inspiration. These two are two of the biggest outlets currently for consumer-based businesses to advertise their products. Through them you can find out the trendiest ways to promote your product, what color schemes work and are popular, and what your competitors are doing.
Take photos from various angles. Don’t be afraid to experiment and get creative during a photoshoot. Sometimes the winning photo isn’t the one you thought it would be.
Include seasonal props. Seasonal props are fun way to get your consumer in the mood to buy your product. For fall you may want to add autumnal leaves, or lights during the holiday season.
Use lights. This one goes without saying. You want people to be able to see every detail of your product. Even if you’re shooting your product outside, bring lights as the sun can cause shadows.
Think about your aperture setting. An aperture is the opening that allows light to come in and is expressed through the f-stops. In photography, f-stop numbers are counter-intuitive. The lower the f-stop number, the larger the opening will be and the more light can pass through. The higher the f-stop number, the smaller the opening is and the less light is able to pass through your camera. A low number aperture means the photograph will focus on one thing and blur the rest of the image. A photograph taken through a high f-stop number is clear and crisp throughout.