Infographics have exploded in popularity over the last decade. From digital marketing to schools and classrooms, infographics have the ability to communicate complex information in a visually engaging way. And it’s no surprise they are becoming so common as people nowadays skim more than they read. According to Hubspot, infographics are liked and shared on social media three times more than any other type of content.
If you’re unfamiliar with infographics, today we will cover what they are, why they’re so powerful, and tips on how to design effective ones.
An infographic is a visual representation of data. It can be a collection of imagery and charts and it tends to have minimal text to make a topic easier to understand. Their purpose is to communicate information quickly and clearly.
We at Sperling Interactive are big fans of infographics. Here are some ones we’ve created:
The best times to use infographics are when you want to provide a quick overview of a topic, display research findings, summarize an article, or do a compare and contrast. Because of their purpose, they are useful in just about every industry and on any platform (website, social media, blog posts, webinars, emails, etc.).
Some places where infographics have done really well is in marketing, classrooms, and nonprofits as they can highlight a business’s achievements and thought leadership, make complex concepts digestible, and spread awareness about a social issue.
Nowadays, a lot of businesses are making infographics. You may have seen some competitors using them to engage your shared audience. So let’s dive into how to make infographics that stop people in their tracks.
We hope you enjoyed today’s blog post and learned more about infographics. We are big believers in infographics and often incorporate them into our content marketing efforts. Be sure to follow us on Facebook, Twitter, LinkedIn, and Instagram. You can read more blog posts of ours here.