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What Is An Infographic?

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Infographics have exploded in popularity over the last decade. From digital marketing to schools and classrooms, infographics have the ability to communicate complex information in a visually engaging way. And it’s no surprise they are becoming so common as people nowadays skim more than they read. According to Hubspot, infographics are liked and shared on social media three times more than any other type of content.

 If you’re unfamiliar with infographics, today we will cover what they are, why they’re so powerful, and tips on how to design effective ones.

What Is An Infographic?

An infographic is a visual representation of data. It can be a collection of imagery and charts and it tends to have minimal text to make a topic easier to understand. Their purpose is to communicate information quickly and clearly.

We at Sperling Interactive are big fans of infographics. Here are some ones we’ve created:

Why Infographics?

The best times to use infographics are when you want to provide a quick overview of a topic, display research findings, summarize an article, or do a compare and contrast. Because of their purpose, they are useful in just about every industry and on any platform (website, social media, blog posts, webinars, emails, etc.).

Some places where infographics have done really well is in marketing, classrooms, and nonprofits as they can highlight a business’s achievements and thought leadership, make complex concepts digestible, and spread awareness about a social issue.

How To Make Infographics 

Nowadays, a lot of businesses are making infographics. You may have seen some competitors using them to engage your shared audience. So let’s dive into how to make infographics that stop people in their tracks.

  1. First and foremost, outline your goals. For this, you will need to conduct research and create a wireframe. When making the wireframe, be sure to make room for the title. You will want there to be space for illustrations and you should note which facts are going where. During this phase, you should also focus on flow. You want your infographics to flow cognitively and visually.

  2. Keep it simple. You don’t want to overwhelm your infographic with facts and figures. Our best advice is to focus on a single topic. Infographics are not attempts to randomly assemble all the data you can compile.

  3. Add whitespace. Whitespace, also known as negative space, is the space on a graphic that is free of design elements, like photos, text, or logos. Whitespace allows you to create a balanced, harmonious layout.

  4. To make striking infographics, you want to use a variety of different graphic elements such as colors, icons, images, illustrations, and fonts. Be sure though to stay within your brand style guide. Every design element should make sense and compliment your brand. 

We hope you enjoyed today’s blog post and learned more about infographics. We are big believers in infographics and often incorporate them into our content marketing efforts. Be sure to follow us on Facebook, Twitter, LinkedIn, and Instagram. You can read more blog posts of ours here.

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