If you’ve ever wanted to know how to easily set up a mailing list, create a newsletter, or send an automated email to your subscribers or clients, then today’s post has a solution for you! At Sperling Interactive, we use an email marketing platform called Mailchimp. Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more.
Why Email Marketing?
Marketing via email can be one of the most effective uses of your time. Email marketing entails engaging with your audience via email. It involves sending out a regular emails with updates, special offers, information and advice. If you have a blog, you can share links to your posts through your email marketing efforts.
You can also send out one-off emails to inform your readers about an event, special offer, or urgent news you want them to know about before your next scheduled newsletter.
269 billion emails were sent and received each day in 2017. That figure is expected to grow to 320 billion by 2021. Suffice to say, people are in their inboxes each day.
As we noted above, we love Mailchimp. Mailchimp welcomed 3.5million new users last year alone. Millions of businesses use the platform to send over a billion emails every day. Mailchimp has become a household name for businesses. If that weren’t enough here are other reasons why you should use Mailchimp!
Mailchimp offers three different account options: Forever Free, Growing Business, and Pro. Each version comes with additional features and higher allowances for contacts and the number of emails you can send. It’s Forever Free account is perfect for new businesses or those just starting out on their email marketing journey. You get a subscriber list of 2,000 and a monthly send limit of 12,000 emails. All of this for free!
Mailchimp is super user-friendly and flexible. It’s so intuitive you don’t need a background in marketing to easily navigate it.
Mailchimp is packed with useful features to make your life easier. Their scheduling tool allows you to prepare your emails in advance and schedule them to be sent on particular days at particular times.
Through list segmentation, you can segment your lists to ensure emails are sent to the desired audiences. You can create a separate group for customers who haven’t been responsive to your emails for a long time and build a re-engagement campaign targeting this mailing list.
Mailchimp has an extensive reporting tool, even with the free account. You can see exactly who opened your emails and how many times. You can see which links were clicked the most. You can tell what time of day was most popular. You can see how many people are opting in or subscribing. And you can even find out where in the world your readers are located.
Mailchimp sends mobile-friendly emails. Through the platform, you can see what your email will look like on smartphones and other mobile devices. Mailchimp actually gives your subscribers the option to read your emails in fully-styled HTML or text only. When they click on a link, they email will direct the reader to a web browser instead of their email.
Mailchimp uses ISP partners to ensure your emails are delivered. If there is a problem with delivery, Mailchimp will attempt to resend the email and tell you why an email might be bouncing.
Email marketing. If you want to start creating campaigns that deliver great results, be sure to contact us today!