Little Leaf Farms is revolutionizing the way fresh lettuce reaches consumers on the East Coast. Committed to sustainability, their state-of-the-art greenhouses produce fresh, pesticide-free, non-GMO baby greens, delivering crisp, flavorful lettuce blends and salad kits to supermarkets across New England and beyond.
the challenge
When Little Leaf Farms first approached us, they were just getting started—an exciting new company without an established brand presence. They needed everything: a compelling brand identity, a standout logo, a marketing strategy, a dynamic website, a strong social media presence, and a PR campaign that would generate buzz. With ambitions to appeal to both retailers and consumers, their brand had to be fresh, engaging, and memorable.
our solution
Understanding the need for differentiation in a competitive market, we developed a comprehensive branding and marketing strategy that showcased Little Leaf Farms’ commitment to quality, freshness, and sustainability.
- Brand Identity & Creative Development: We crafted a visually striking and vibrant brand that embodied the farm’s fresh, clean, and sustainable values.
- Website Design & Development: A user-friendly, visually appealing website was built to educate consumers and retailers while reinforcing the brand’s commitment to freshness.
- Packaging & In-Store Displays: Eye-catching packaging and displays helped Little Leaf Farms stand out on crowded supermarket shelves.
- Social Media Strategy & Management: We launched and managed their social media channels, creating engaging content that introduced consumers to the brand and built an enthusiastic following.
- Public Relations & Media Outreach: A strategic PR campaign secured high-impact media placements, building credibility and driving demand.
the results
Our integrated approach propelled Little Leaf Farms into the spotlight. Their lettuce quickly gained placement in all major Northeast retailers, with consumer demand surging. Media coverage in The Boston Globe, The Boston Herald, Supermarket News, Food World, Produce News, and WCVB Channel 5’s Chronicle helped solidify their reputation as a trusted brand. Today, Little Leaf Farms continues to thrive, bringing fresher, better-tasting lettuce to tables across the region.