The Turkish Towel Company is a luxury home essentials online retail store, selling towels, robes, slippers, spa wraps, bath mats, bath accessories, bath rugs, and cosmetic towels. The retail store serves both regular consumers and hotels.
the challenge
The Turkish Towel Company came to Sperling for help enhancing their current site, which would solve technical challenges, deliver a user-friendly experience, and improve search engine optimization and overall website performance.
our solution
Sperling began working with The Turkish Towel Company in 2021, initially making incremental improvements to the site, which ultimately led to a full website relaunch in early 2024. The new site addressed usability issues, introduced mobile optimization, and refined category pages for a smoother browsing and shopping experience.
To better serve hospitality clients, we created a separate login, allowing hotel businesses to access exclusive products and prices. We also developed a towel guide where customers can fill out a survey and receive personalized product suggestions. Additionally, real-time promotional elements like free shipping banners and discount pop-ups were integrated onto the site to highlight special offers as customers added items to their shopping carts.
the results
after relaunching the site in 2024, The Turkish Towel Company’s website saw an increase in traffic, sessions, and sales.
0%
increase
in organic traffic in 2025 versus the previous year
0%
increase
in total sales in 2025 versus the previous year
0%
increase
in sessions in 2025 versus the previous year
0%
increase
in engaged sessions from october 2024 to october 2025 versus the previous year