Montserrat College of Art is a non-profit, independent art school, accredited by the New England Commission on Higher Education (NECHE) to award the Bachelor of Fine Arts degree.
the challenge
Montserrat came to Sperling for help in engaging prospective students through a refreshed and optimized user-friendly website that provides an intuitive and informative experience.
our solution
In 2024, we collaborated with the Montserrat team to design and develop a new, ADA-compliant, and easy-to-navigate site that was also optimized for SEO. In this website relaunch, our strategy focused on organizing content in a way that would connect students with the school.
Following the website relaunch, we redesigned the site’s homepage, simplifying the content to make it more cohesive and visually appealing for students. We featured photography and videos highlighting campus life at the top of the homepage, providing visitors with an immersive glance into Monstserrat’s culture. When updating their gallery pages to make them more interactive, we added image sliders to help guide site users, enabling them to understand Montserrat’s college experience better.
We provide ongoing maintenance for the site to improve site performance, visibility, and user experience.
the results
Montserrat College of Art’s website redesign delivered strong digital growth, driving increased engagement and visibility among prospective students.
0%
increase
in sessions after site relaunch in 2024 versus the previous year
0%
increase
in page views for the admissions/apply page in 2025 versus the previous year