Legacy Lifecare is a non-profit senior care organization dedicated to delivering exceptional healthcare services and facilities throughout Massachusetts. Under its guidance, senior care facilities including Chelsea Jewish Lifecare, JGS Lifecare, and the German Centre have continued to excel in resident care.
the challenge
Legacy Lifecare was founded in 2018 by Chelsea Jewish Lifecare and JGS Lifecare to help its nonprofit affiliates thrive. The organization offers access to advanced managerial resources and systems typically available only to large, for-profit organizations—while preserving each affiliate’s distinct mission and identity.
At the outset, Legacy Lifecare and its founding entities required a website that clearly communicated their services and supported digital recruitment, PPC campaigns, social media marketing, and online reputation management.
By 2023, Legacy Lifecare had grown substantially, managing several affiliates. This growth prompted the need for updated websites for both Legacy Lifecare and its affiliates. The organization wanted these websites to be easily navigable and to act as comprehensive resources, showcasing the full continuum of care available to potential residents—including Adult Day Health, ALS/MS/Ventilator Care, Assisted Living, Independent Living, Memory Support/Alzheimer’s Care, Residential Home Care, Short-Term Rehabilitation/Long-Term Care, VNA, and Palliative Care/Hospice Services.
our solution
Sperling first partnered with Chelsea Jewish Lifecare in 2010 to develop its brand identity and website. As the organization expanded and formed Legacy Lifecare, our relationship grew, with Sperling becoming the Agency of Record. Today, we spearhead a wide range of external marketing tactics including organic search, paid search, digital recruitment, social media, online reputation management, collateral development, quarterly newsletters, photography, videography (including virtual tours), and more. Internally, we support Legacy Lifecare with internal communications strategy and employee portal management.
Sperling has collaborated on numerous websites for Legacy Lifecare affiliates, providing services ranging from full website design and development to ongoing site management. Our content strategy emphasizes clarity, accessibility, and ADA compliance, providing meaningful information and resources to prospective residents and their families.
Through this work, we help support all Legacy Lifecare affiliates: Chelsea Jewish Lifecare, German Centre, JGS Lifecare, ANRC, Sisters of Charity Halifax, Stone Rehab and Senior Living, St. Joseph Living Center, and Sophia Snow Place.
the results
legacy lifecare’s digital marketing and recruitment initiatives have delivered impressive and measurable outcomes across its affiliate network, chelsea jewish lifecare. in 2024 versus 2023, we observed:
0+
job applications
via paid search
0%
conversion rate
for Trained Nursing Assistants
0%
conversion rate
for Certified Nursing Assistants
legacy lifecare