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Sperling’s talking Plymouth Rock social media series for See Plymouth earns international recognition
SALEM, Mass., May 19, 2026 — Sperling, a full-service digital marketing agency specializing in performance-driven growth marketing, has announced that its client See Plymouth has won a Silver Telly Award in the Social Video: Series – Travel & Tourism category for its creative social media series, “The Original POV: Verified Since 1620.”
This recognition from the Telly Awards is a testament to Sperling’s industry knowledge and overarching social media strategy for See Plymouth. The award-winning content featured submissions of a personified Plymouth Rock answering questions and engaging with viewer comments on TikTok.
Bringing Plymouth Rock to life has been a collaborative effort between See Plymouth and Sperling, whose team handled creative direction, video editing, social listening, and audience engagement strategy. As a result, the series has established See Plymouth as a recognizable presence on TikTok among both local and national audiences.
“This award reflects what’s possible when unexpected creative ideas are backed by a strong strategy to connect with audiences,” said Alicia Carlson, Sr. Client Marketing Manager at Sperling. “Working with See Plymouth has been an incredibly rewarding collaboration. We’re proud to help destinations connect with audiences in authentic, engaging ways that inspire people to explore.”
Recognized among thousands of entries across the country, this international award validates Sperling’s ability to leverage social media as a powerful channel for storytelling, audience engagement, and tourism marketing, driving a measurable impact for See Plymouth.
