Cotting School in Lexington, MA is an inclusive educational community meeting the needs of students with a wide range of learning and communication disabilities, physical challenges, and complex medical conditions. As a MAAPS school (Massachusetts Association of Approved Special Education Schools), its mission is to enable students with special needs to achieve their highest potential of learning and independence both during and after enrollment.

the challenge

In 2017, the Cotting School came to Sperling looking to expand its reach throughout Massachusetts. They wanted to attract potential students and families by providing a comprehensive website where they could access all information and resources about Cotting School.

our solution

We first began our work with Cotting by developing a new website that included all information about Cotting School from services, programs, and resources for alumni, families, professionals, and staff. Our photography and videography team created virtual tours of the Cotting School campus that allow online visitors a first-person perspective of the school.

In August 2024, we launched an updated site for Cotting School that was sleek in design with streamlined navigation, more functional, and ADA-accessible. We also created a Parent Portal where parents could access information through a specific login and password. Our Search Engine Optimization team provided technical and content support during the development of this new site to increase the website’s search ranking on Google and bring in more organic traffic once launched.

We launched a second site for Cotting School in 2024, Cotting Transition Institute. This site is dedicated to supporting alumni and their families in transitioning from Cotting School into the adult world.

the results

After Cotting School relaunched its site in August 2024, the website saw an increase in total sessions and engaged sessions.

13.7 %

increase

increase in website traffic in 2024 from the previous year

11,415

sessions

in 2024 vs. 10,038 sessions from the previous period

5 %

increase

in engaged sessions

Quote Mark

Cotting School
Lindsay Jean Casavant
Outreach Director

When we met the staff at Sperling, we met partners who were willing to get to know our school, our student population, and what our mission is all about! This kind of partnership allowed us to develop a website that mirrors our mission and helps us improve our communication with families and school districts who are interested in learning about our programming. The team at Sperling has been creative, forward-thinking, and responsive to our needs throughout the process of working together to make our website the best it can be.

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