Founded in 1972, Waring School in Beverly, MA is a coeducational, liberal arts day school for grades 6-12. Students at Waring are held to high academic standards and given a sense of community. The school takes a unique approach to learning, with a focus on exposure to the arts, French, culture, and humanities.
Waring School’s distinctive structure and programming sets it apart by offering students a unique, immersive learning experience within a vibrant community. To reflect this, they needed a website that highlighted the opportunities that make the school special while remaining user-friendly and easy to navigate. As the website development progressed, Waring identified additional marketing needs and sought a partner they could trust—one who truly understood their vision and mission.
Sperling embraced the challenge of fulfilling Waring School’s website and marketing needs. For such an unconventional school, we created a completely bespoke website, with every page tailored to highlight what makes Waring unique—such as their travel, language, and robotics programs. The site was designed to be intuitive and user-friendly, ensuring parents and students could easily find the resources they needed.
To meet their broader marketing needs, we fully immersed ourselves in Waring’s campus life to authentically capture its atmosphere and community. Throughout the year, we visit the school to photograph and film students, events, and daily activities. Our marketing efforts include driving general awareness by promoting events and creating content that sets Waring apart. From print collateral and display ads to blogging and social media campaigns, we’ve helped elevate the school’s profile. Additionally, we developed and now manage a dedicated website for their summer programming, providing a seamless experience separate from their main site.
1.2 million
increase
impressions from Google Display campaigns in 2024
1.7 million
increase
impressions from Google Demand-Gen campaigns promoting their blog content and open houses
12 %
increase
in Organic traffic YoY since launching new website