Foresight Mental Health is a community of licensed health professionals dedicated to improving access to high-quality mental health care in five different states around the U.S. Foresight offers a dynamic range of in-person and virtual mental health care services and support that matches a patient’s personal needs and goals.
the challenge
Foresight Mental Health came to Sperling to increase its brand awareness and attract more clinicians and patients. Overall, they wanted to expand access to high-quality mental health care.
our solution
In 2023, we began working with Foresight Mental Health, redeveloping and redesigning their website to create a more functional, user-friendly, and ADA-compliant experience for patients and clinicians. As each location offers different therapy services, we split up each of the locations into separate pages and developed a “Join Our Team” page where mental health professionals can learn more about the culture and benefits of working for Foresight. By upgrading these two key sections of their site, we’ve been able to increase conversions across new patients as well as increasing applications for talent acquisition. In addition to our website work, we produced in-person interviews with Foresight’s leadership team to include on their site.
Once we finalized refreshing the website, we didn’t stop there. We developed a strategic talent acquisition paid media strategy utilizing a mix of Google Search, Google Display, Meta, YouTube, and Spotify. From Jan 1 – July 30th 2025, we increased total job applications by 130% vs the previous year across paid, organic, and referral channels.
To attract new clients and clinicians, specifically in larger markets like California and Texas, we executed strategic campaigns in Google Search, LinkedIn ads, Meta ads, and Google Display ads. In addition, we have developed a new paid media campaign meant to target new patients in California with engaging creative assets. We currently lead their social media strategy, creating content focused on mental health awareness and resources.
the results
sperling’s marketing efforts have significantly increased new inquiries for telehealth therapy and brought other impressive results.
3,616
new inquiries
for appointment requests came from Texas and California.
22 %
increase
in sessions on the site from Jan 1 - July 2025 VS Previous Year
130 %
increase
in job applications from Jan 1 - July 2025 VS Previous Year