Golden Cannoli is a renowned manufacturer and distributor of premium cannoli products located just outside of Boston. In business for over 50 years, they specialize in crafting high-quality cannoli shells, fillings, and cannoli chips, offering a traditional Italian treat that has become a favorite across the United States. Known for their commitment to quality and authenticity, Golden Cannoli’s products can be found in bakeries, grocery stores, and foodservice locations nationwide. The company’s rich heritage and dedication to excellence have made them the world’s largest cannoli producer, bringing the taste of Italy to homes and businesses alike.
Before coming to Sperling, Golden Cannoli had a wide range of cannoli products and continues to add new products and flavors to their lineup. These products are available to both customers and businesses, making branding and messaging a challenge as there are two distinct audiences and the product catalog continues to evolve.
Facing multi-faceted marketing challenges for B2B and B2C audiences, Golden Cannoli requires strategies for targeting each group that speak to their needs while maintaining the integrity of their brand. They were also eager to expand beyond their traditional bakery products and venture into the grocery aisle with a new offering: Decadent Dip, a cannoli cream fruit dip perfect for any occasion. This new product needs to stand out on grocery shelves, while staying true to the Golden Cannoli brand. With these complex needs in mind, Golden Cannoli turned to Sperling for a solution that could address both their business growth and their marketing goals.
To meet Golden Cannoli’s B2B marketing needs, Sperling delivered a comprehensive suite of creative solutions. We provided high-quality product photography tailored for their print and digital marketing campaigns. Our team designed compelling catalogs, labels, packaging, sell sheets and virtual presentations that effectively showcased their offerings. We also developed and executed tradeshow booth designs, vehicle wraps, email and print campaigns and press releases. Each element was carefully crafted to resonate with their B2B audience, enhancing engagement and driving business growth.
For Golden Cannoli’s B2C audience, we collaborated with Williams Sonoma to develop and launch a Cannoli Kit, available both online and in stores. From creating the playful instructional insert to the cheerful box design, this initiative highlighted the brand’s fun and approachable personality.
In order to boost product and brand awareness and drive demand, Sperling amplified the brands’ upbeat and witty personality through engaging social media posts about their family and company history, hosted interactive giveaways, created lifestyle situations for their various products, and shared recipes to further connect with their target audience.
To support their expansion beyond the bakery aisle, Sperling spearheaded Golden Cannoli’s brand development of their cannoli dips product line. Our efforts included conducting market research, naming the product, and designing labels that aligned with their branding while differentiating each dip flavor through unique color-coding.
Sperling delivered an end-to-end suite of creative solutions that elevated brand visibility and drove measurable engagement.