Sprig is the digital arm of Nilsen Landscape Design and a tool created for the company. Nilsen Landscape Design LLC is a full-service landscape design company focused on residential landscapes in the Boston/North Shore area and throughout New England.
Nilsen Landscape Design came to Sperling to help them serve their clients virtually to increase efficiency and expand their market reach without compromising the creativity and personal touch that is the foundation of the company’s success.
Sperling prototyped and developed a web-based application called Sprig that allows a client and landscape designer to seamlessly work together on a plan for creating an outdoor space and/or landscape design. To get started, an individual creates an account, pays a flat fee, and is then assigned a designer. From there, the client completes a questionnaire and uploads photos of their current outdoor space. The designer uses the answers provided and the uploaded photos to create an initial plan. During this process, the client and designer collaborate through the online platform to create concept boards. These concept boards include material options like plants, hardscape, lighting, and furniture. Once a concept board has been finalized, the client receives a set of printable plans and a shopping list allowing them to easily purchase items through Sprig or at their local nursery.
The development of the online platform Sprig has allowed both clients and landscape designers to move quickly through the landscape design process while offering Nilsen Landscape Design additional revenue opportunities through expanded customer reach and online sales.