Ipswich Bay Glass is one of the top commercial façade contractors in the Northeast. Founded in 1969 and located in Rowley MA, IBG is one of the premier providers of building envelope systems offering in-house design, engineering, fabrication, and installation services that produce high-quality products.

the challenge

IBG came to us in 2016 because of our experience in the construction industry. They wanted to increase their brand awareness to attract new clients, maintain current clients, and recruit new employees. Before working with us, IBG’s website had limited information about who they were, the services they provided, and how they stood out against the competition. They also had no social media presence.

our solution

We began working with IBG by redesigning and developing a website that better explained their services and offered a dynamic portfolio of their projects to show prospective clients the skill and workmanship that has made IBG the premier commercial façade company in the Northeast. We built their social media presence from the ground up, focusing on Facebook and Instagram for recruitment and LinkedIn for business development.

We created a corporate brochure with eye-catching photography and a business partnership brochure detailing their in-house expertise to help with new business development. Sperling’s work for IBG also includes press releases, articles, and print ads in trade publications such as the New England Real Estate Journal and High-Profile magazine, and creating PowerPoint presentations to key clients.

the results

through Sperling’s marketing initiatives, IBG has had an increase in exposure and brand awareness, including reaching a milestone of 3,000 followers on LinkedIn in 2024.

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