JM Construction is a residential design build firm in the Boston Metrowest area, specializing in kitchen and bathroom remodels. As a full-service company, they manage all aspects of the remodeling process, from initial design to final construction and vendor coordination. JM Construction’s core values of quality craftsmanship, streamlined processes, and exceptional communication are not only integral to their work, but also serve as key themes in our marketing strategy.
JM Construction partnered with Sperling to boost consistent, high-quality lead generation, targeting specific demographics within their geographic area while addressing seasonal fluctuations. They also aimed to enhance their online visibility and digital brand presence to compete effectively with their upscale construction firm competitors.
We implemented a multi-faceted approach that combined paid advertising, organic SEO, and content marketing. We launched a high-performing paid search campaign focused on kitchen, bathroom and basement renovations, continually optimizing it for their target audience. Additionally, we developed a Meta ad campaign to enhance brand awareness.
We also executed comprehensive SEO strategies, including website optimization, value-driven dynamic content, and the creation of 90+ city-specific service pages to improve local search. To build trust and provide authentic client insights, we produced and integrated video testimonials across their website and social channels. This integrated approach has ensured a robust online presence to drive both immediate leads and long-term organic growth.
Our combined paid search and organic seo efforts significantly improved lead generation and brand visibility:
130 +
additional
top-of-funnel inquiries in 2024 compared to 2023
5.5 %
increase
in website engagement year-over-year
6.9 %
click-through-rate
drove our 2024 paid search campaign, resulting in a $6.50 cost-per-click and 31,000 impressions.