Standard Title & Escrow is a dynamic law firm that provides closing services on both residential and commercial real estate transactions. From title work to contract negotiation/review to closing, the attorneys and staff help home buyers and sellers navigate the process.

the challenge

The process of buying or selling a home can feel overwhelming and exhausting, often leading people to rely on recommendations from their real estate agent or bank when selecting an attorney. Standard Title & Escrow wanted to change that perception by explaining options and offering their services in a clear and approachable way.

the solution

Sperling designed and developed a friendly and professional-looking website that was easy to navigate and communicated the information that home buyers and sellers need in order to choose the right title and escrow firm. The site design features real clients in a Brady Bunch-style photo layout, showcasing the diverse faces of people who have trusted Standard Title & Escrow. This human-centered approach reinforced the company’s accessibility and approachability, making potential clients feel at ease and confident in their choice.

the results

6,800

unique users

have come to the website in the first year

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